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dmg events seeking to grow U.S. events’ interests        

Industry events veteran and Vice Chairman of dmg events Galen Poss outlined this week dmg events’ strategy to build out its interest in the U.S. market.
Poss stated, “We like the U.S. as an events market. The combination of quality, experienced talent, great venues in good event cities and a large entrepreneurial domestic audience continue to make the U.S. an exciting events landscape.”

The dmg events strategy over recent years has been to organically grow many of its strong brand name events and to geo-clone in to new geographies. This strategy has been highly successful particularly in emerging markets where event brands such as dmg events’ Big 5 Construction show have done incredibly well in the Middle East and Asia.

In the digital marketing sector, dmg has taken its U.S. ad:tech and iMedia brands global, creating a portfolio that now runs in nine countries with plans for more.

The past three years have seen dmg events enjoy consistent double-digit growth, and the strong results have encouraged the parent company DMGT to start looking at making a number of strategic acquisitions.

Fresh off of the recent acquisition of the global portfolio of Coatings events from Quartz Business Media, Geoff Dickinson, CEO of dmg events (dmge), announced today that dmge has targeted North America and specifically the U.S. for future expansion. 

Dickinson stated that Michael Green, dmge USA President, will focus on growth sectors ranging from construction and manufacturing to education, healthcare and agriculture. Green shared, “We anticipate using a variety of entry points into these markets including launches, acquisitions, joint ventures and management agreements.”   

Over recent years, dmg events has developed a strong senior management team with experience at all levels. This includes running successful events for associations, acquiring events and developing long-term sustainable growth, imaginative joint ventures and highly creative event launches. 

While all growth strategy options will be in play, there will be a strong concentration on acquisitions in North America with a focus in the U.S.

Poss, further commenting on the U.S. expansion plans of dmge, stated, “With over 10,000 trade shows annually, the U.S. is globally the largest and most diverse events marketplace and provides tremendous opportunity for dmge, especially in the markets where we will be directing our focus.”  

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