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Mayridge takes Campaign Architecture to Farnborough Airshow

Mayridge, the design experience agency, has been awarded preferred supplier status for the Farnborough International Airshow and Bahrain International Airshow. The agency has a long history working with the event and will bring its innovative ‘Campaign Architecture’ thinking to benefit exhibitors working with the show.

Mayridge will also be producing a series of webinars for use by exhibitors looking to gain more return on their investment at the event. The webinars will be supported by literature featuring tips and advice for maximising the visitor experience when exhibiting.  

“The Farnborough International Airshow is one of the biggest brands in the UK events calendar and we’re delighted to be working with the organisers and their exhibitors once again,“ commented Sarah Cox, Business Development Director at Mayridge. “We want each exhibitor to get the most out of their partnership with the show and have produced tailored guidance taken from our experience working within the aerospace sector.”  

Mayridge works in partnership with WMG at Warwick University as part of the agency’s research into creating more engaging experiences for customers. The development of its Mayridge Mindset Design thinking, part of the Campaign Architecture initiative, was developed together with WMG and has already impacted positively on the return on investment of many of Mayridge’s client brands.  

Bahrain International Airshow takes place 16-18 January 2014 with Farnborough International Airshow following it in Farborough 14-20 July 2014.

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