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CWT reveals top travel priorities for 2014

Survey of travel managers confirms savings, collaboration and traveller experience key priorities

Carlson Wagonlit Travel (CWT) today published its sixth annual CWT Travel Management Priorities report, based on a survey of 970 travel managers worldwide. The record number of respondents confirmed that although finding innovative ways to generate savings remains their number one priority for the next 12 months, traveller experience is also top of mind as technology and data offer new opportunities for tailored, user-friendly services that support their travel programme.

In the UK specifically, travel managers said further promoting travel programmes to travellers is a key focus for them in 2014, with 65 percent of those surveyed marking it high priority. This is followed by finding innovative ways to generate savings at 62 percent, and driving growth in online adoption, which 54 percent ranked highly.

More collaboration, increasingly powerful data and a greater focus on travellers are the major themes that run throughout the survey’s findings. As technology continues to change travellers’ expectations, it also opens up new opportunities for travel managers; big data is available, mobile apps are proliferating and social networks are providing opportunities to service corporate travellers like never before. At the same time security requirements remain in sharp focus—to protect not only employees on the road but also the information carried on their devices.

“Identifying savings is still the top priority for travel managers across the globe,” commented David Moran, executive vice president, Global Marketing & Enterprise Strategy, CWT. “However, the greater focus on traveller experience marks a fresh, positive chapter for the industry. We’re working on new, innovative ways to help travel managers achieve their money-saving objectives at the same time as exceeding traveller expectations, from booking to expense management, and everything in between.”

The seven priorities identified in CWT Travel Management Priorities 2014 are:
·         Find innovative ways to generate savings
·         Drive growth in online adoption
·         Optimise end-to-end travel processes
·         Further promote the travel programme
·         Redesign the travel policy
·         Develop a mobile strategy
·         Reinforce corporate social responsibility

CWT Travel Management Priorities 2014 explores these seven priorities in detail and focuses on timely trends, tips and concrete examples to help travel managers achieve their objectives. The free report is a vital tool in the travel manager’s 2014 arsenal.

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