Staycity opens Wilde Aparthotels in Edinburgh and Berlin

Aparthotel operator Staycity Group will today [4 November] open its second Wilde Aparthotels by Staycity  in the German city of Berlin with a third Wilde to follow in Edinburgh next month.

The two openings come in a year of rapid expansion for Staycity, which has seen new outlets in Paris and Venice as well as announcements of site acquisitions in Dublin, Berlin, London, Frankfurt and York amounting to 500 apartments in major UK cities and 850 apartments in Germany.  

Wilde Aparthotels by Staycity, Berlin, Checkpoint Charlie is Staycity’s first property in Germany. The 48-apartment development is part of a new scheme occupying what was the best-known crossing point of the Berlin Wall, which divided East and West Berlin during the Cold War.

Central locations in the heart of the city are key to the Wilde proposition, with Wilde Aparthotels by Staycity, Edinburgh, Grassmarket also enjoying a prime position, at the foot of Edinburgh Castle.

“One of the key prerequisites for Wilde is that they’re central to the heart of the city. Both the Berlin and Edinburgh properties are in stunning locations with the best each city has to offer on their doorstep. It’s exciting to see the Wilde brand taking shape as we add to the estate,” commented Staycity Group CEO and co-founder Tom Walsh.  

Edinburgh, Grassmarket offers 128 studio, one-bed and two-bed apartments as well as a gym, guest lounge and Staycafé selling snacks, continental breakfasts and hot and cold drinks. The development forms part of a wider mixed-use scheme comprising residential and commercial units and student accommodation.  

The apartments in both properties have super-comfy XL-sized beds with Hypnos mattress, a Grohe rainfall shower and high quality bed linen. All have a well-equipped kitchen - complete with Nespresso machine - so guests can cook and eat in their apartment or order in a takeaway – making it a real home away from home experience for both leisure and corporate guests.  

The properties also offer guest laundry facilities, a lounge area for working, relaxing or meeting friends or colleagues, 24-hour reception and the option of self check-in.  

Wilde is Staycity’s premium concept inspired by the wit and irreverence of Irish playwright and poet Oscar Wilde. The brand’s ethos is based around the fusion of superior design with touches of the unexpected offering space for guests to escape, relax, cook and work in creative interiors.

Staycity Group reported a 2.4% hike in like-for-like sales in the first half of 2019, on the back of a rise in occupancy and average daily rates. Anticipated turnover for 2019 is €81m, up 18% on 2018. The company recently launched its own Stay Sweet loyalty club, offering 10% discount and preferential benefits for each direct booking.

Pin It

Latest appointments

James McCulloch Thomson
New Chef on the Menu at Macdonald Forest Hills Hotel & Spa - Aberfoyle, Scotland
Macdonald Hotels has announced that renowned chef, James McCulloch Thomson, is joining Macdonald Forest Hills Hotel & Spa in Aberfoyle as executive head chef.
Read more
Franck Kermarrec
Millennium Hotels and Resorts appoints new Global Chief Marketing Officer
Millennium Hotels and Resorts has announced that Mr Franck Kermarrec has been appointed Global Chief Marketing Officer. Kermarrec joins Millennium Hotels and Resorts from Hertz International, where he was leading their business and commercial strategy.
Read more
Hicran Ozbuk
Istanbul CVB’s GM elected as the Chairperson of ICCA Mediterranean Chapter
General Manager of Istanbul Convention & Visitors Bureau, Hicran Ozbuk has been named as the chairperson of ICCA Mediterranean Chapter for 2 years’ term.
Read more
Jade Boulter
Jade Boulter appointed General Manager of Holiday Inn Sutton hotel
Jade Boulter has been appointed General Manager of Holiday Inn Sutton hotel. A young and ambitious hotelier, Boulter will lead the 78-strong team at the 119-bed Sutton hotel, welcoming guests from across the region
Read more

FAM Trips

FAM group at Robinsons hotel

Sana Hotels have Lisbon covered

Hotel Republic, the UK representatives of SANA Hotels, gave an invited group a memorable taste of Portugal’s capital. Michelle Chenery reports
Read more
FAM group at Robinsons hotel

Great fun and food at Robinson Club Resorts

Michelle Chenery reports on a Fam Trip to Austria with Hotel Republic
Read more
Fast lap cars at Spa

A week’s incentive - in three days

Michelle Chenery visits Liege and Spa in Wallonia
Read more
Leeds Castle

Micest Event at Leeds Castle

ANTOR and ITCM hosted a fun gathering
Read more
Portaventura

PortAventura – a world class and versatile events option

Michelle Chenery reports on a Fam Trip to see much more than a theme park
Read more
Madeira

Madeira offers exciting accommodation, views, cuisine and transport

Michelle Chenery reports on a trip to Portugal’s pearl of the Atlantic, hosted by Uniqueworld and the DMC, Abreu
Read more

ITCM slept here

Hallmark Welcombe Hotel

Historic property, superb grounds - plus Stratford-on-Avon

James Rampton reports on a stay at the Hallmark Welcombe Hotel
Read more
Inspira Santa Marta Hotel

Park Plaza Riverbank gives you London

Sydney Paulden reports on a central location with great facilities
Read more
Apex City of Bath

Apex City of Bath gives sparkling destination the venue it deserves

Sydney Paulden visits the city’s newest hotel property
Read more
Carlton Towers

Carlton Towers turns dream into reality

Lauren Stiles enjoys an incentive weekend at the home of Lord and Lady Gerald
Read more
Marriott Heathrow/Windsor Hotel

A venue that adds so much to every event

Alexander James reports on a stay at Marriott Heathrow/Windsor Hotel
Read more
The Arden Hotel

Enjoy Henry VIII luxury at Leeds Castle in Kent

Roger St Pierre is almost lost for words
Read more

ITCM Visits

Northcote

The Seychelles - an unrivalled MICE destination

Mika Lara savours a visit to the Indian Ocean’s pristine paradise
Read more
Northcote

Great cuisine, exciting activity and team-building at Northcote

Michelle Chenery dines, drives and goes shooting in Lancashire
Read more
Luxembourg

Country of castles and commitment

Sydney Paulden was entranced on a visit to Unexpected Luxembourg
Read more
Chillon Castle view

Prime Lake Geneva destinations

Michelle Chenery visits Lausanne and Montreux
After a short flight with Swiss Air, we landed at Geneva airport to be met by Philips Excursions transfers services.
Read more
 Barceló Sants hotel

Barceló Sants - out of this world meeting options

Briony Key goes where no ITCM reporter has gone before
The chance to go to Barcelona brought back memories of back packing around Europe, so I jumped at the opportunity to see how .....
Read more

Destination reports

Cloth Hall Court

Work hard and play hard in Leeds

Roger St Pierre reviews how much this great city has to offer
Read more
Lisbon

How well do you know Lisbon?

Michelle Chenery reports on the city’s multi-faceted MICE facilities
It is easy to see why ICCA has rated Lisbon as one of the world’s Top Ten Destinations for international meetings and congresses.
Read more
Seoul floating islands

Seoul should be on your shortlist

Sydney Paulden reports on a visit to a fascinating and friendly city
It seems as if Korea has until now been somewhat overshadowed by the aggressive international marketing of some of its Far Eastern neighbours.
Read more
Sweden

Gothenburg has Europe’s largest integrated venue

Jan Erik reports on how Sweden’s second largest city has become a major player in the MICE market.
You might be forgiven for knowing very little about Gothenburg.
Read more
Hyatt Zilara, Jamaica

A new view of Jamaica

Michelle Chenery reports on an unexpected itinerary along Montego Bay’s Elegant Corridor
The Hyatt Zilara and Hyatt Ziva quality service starts as soon as you arrive at the Sangster International Airport, Montego Bay.
Read more