Diversification in business to be explored at Melbourne Edge

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Melbourne Convention Bureau’s next Melbourne Edge event series is set to inspire and challenge industry professionals as it explores the theme ‘Diversification in Business to Stay Ahead of the Game’.  
Taking place on Monday, 3 September at Melbourne Convention and Exhibition Centre (MCEC) from 9am – 11am, the knowledge forum will feature keynotes from two global leaders who have led significant change within their industries


Digital expert and CEO of VidCon, Jim Louderback will share his insights on the world’s largest online video conference VidCon and the event's expansion out of the USA to Melbourne.  

Nicole Livingstone, influential media commentator and Head of Women’s Football at the Australian Football League, will share the strategic vision for the introduction of AFLW, how it's evolving the AFL brand, embracing new audiences and growing participation.  

Attendees will hear case studies and receive tips on marketing and engagement strategies to stay ahead of the game, plus have the opportunity to participate in the discussion and network with industry peers.  

Owned by Melbourne Convention Bureau, the Melbourne Edge Event Series unites tourism and events professionals with great minds and inspires innovation in business events through bold presentations, lively debates and tactile workshops.

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