Venues & Events
356 guests have a brit of fun at ITA's summer event
- Category: Venues & Events
- Created on Friday, 15 June 2012 12:34
356 guests have a brit of fun at ITA's summer eventWhat do boy band Take That, 278 old bras, and a historic club full of event organisers have in common? The answer is It’s The Agency (ITA) – the dynamic London venue finding and event solutions company – whose client event last night drew 50 meter-long queues of guests all ready to enjoy a good time and support a good cause.
The theme for the evening was “Cool Britannia” and ITA skillfully combined timeless British classics with contemporary Britpop themes to show that no-one knows how to throw a party like ITA. Ab Fab lookalikes, Pimm’s quaffing spoof country gents, a Take That tribute band, and one of London’s underground superstar buskers all turned people’s perceptions of what it means to be British today on its head with a series of mind-blowing performances.
In keeping with off-the-wall experiences, guests were invited to gain entrance by ‘paying’ with an old bra. This is in support of Oxfam’s Big Bra Hunt, which boosts donations to Oxfam shops and gives life-changing employment opportunities for women in Senegal where the bras are resold. Campaign supporters include Helen Mirren, Nikita Oliver and Zoe Ball and ITA collected 278 bras for donation.
Keeping traditional British values well and truly grounded was the choice of venue – The In & Out on St James’s Square in Piccadilly. Champagne, Pimm’s, and cocktails kept guests refreshed while caterers Ampersand served contemporary British canapés that included an edible beach, mini buckets and spades filled with sausage and mash, duck presented as mini oranges, trenchers of bite-sized meat pies and tiny candy floss cones.
ITA Sales Director, Kate McIntosh said: “What a blast! This shows that the events industry is full of bounce and optimism right now. The dividend from the Jubilee and Olympics shows that there is no better time to be proud to be British – and to do so with over 300 people wearing smiles on their faces is the best message we can send to the world. If you are hosting an event this summer, make it in London – and we’ve got London covered.”