Venues & Events
Keytel and its brands, PHW and exe Hotels, hold Annual Convention
- Category: Venues & Events
- Created on Tuesday, 12 June 2012 12:31
Keytel and its brands, PHW and exe Hotels, hold Annual ConventionUnder the slogan ‘E2 Everything your hotel needs’, Keytel is starting several days of presentations and marketing activities designed for hotels.
From today until June 14, Keytel, and its brands Prestige Hotels of the World (PHW) and exe Hotels, are holding their Annual Conventions in their member hotels in the city of Barcelona.
Today the exe Hotels Convention is taking place at the Barcelona Center hotel, on June 13, it will be the turn of the Keytel Convention at the Silken Diagonal, and on June 14, the PHW Convention will be held at the Eurostars Grand Marina.
In the space of three days, the hotel representative is holding one of its most important events of the year in order to communicate how its strategy is developing and to make an assessment of the brand’s range of services and to give an account of the new challenges for the future.
Under the slogan “E2 Everything your hotel needs”, Keytel aims to convey to its member hotels all the values and services revolving around its value proposal. Concepts such as efficiency and Energy (attributable to exe Hotels brand), Experience and Evolution (attributable to Keytel) and Emotions and exclusivity (attributable to PHW) are just some of the attributes that define each of the brands.
Through these acts, Keytel aims to convey how it and its brands, PHW and exe Hotels, is developing, as well as to make an assessment of the brand’s different services and give an account of our challenges for the future. In this regard, on Wednesday June 13, Keytel has planned a work shop at the Silken Diagonal, where each of the hotel representative’s different areas will be put at the disposal of the hotels participating in order to go more deeply into what are key aspects for the hotel, such as distribution, operational procedures and marketing the hotel’s sales through Keytel. In the evening of the same day, Keytel has organized a work shop between hoteliers and a hundred Travel Agents and has also invited them to a private screening of the film The Great Year at the Cinesa Diagonal cinema.
Over the next few days, Keytel and its brands are offering talks and presentations by renowned figures, such as ENTOPLUS, Juli Burriel, Director of IBTA, Vicente Arias, co-founder and CEO of Offerum, Magda Villalonga, General Manager for ALQVIMIA and Alfredo Ouro, founder of Hall St and academic associate and researcher at ESADE, among others.