Venues & Events
Just when you think Vegas is down and out, it comes back louder, brasher and harder
- Category: Venues & Events
- Created on Tuesday, 17 April 2012 11:52
Just when you think Vegas is down and out, it comes back louder, brasher and harderFirst it was gambling and gangsters, then it was the Conferences Capital of the USA, now with a post property boom hangover from hell, Vegas has dusted itself off and relaunched as the Action Adventure capital of the America.
Tourist attractions that are off the Strip are less black jack and roulette and more helicopters zipping into the Grand Canyon and back in 30 minutes, rip-roaring ATV excursions into the desert and carnival rides on top of skyscrapers.
“Vegas has never been so alive with real time fun and action and mind-blowing experience like rock climbing, bungee jumping, skydiving and white water rafting,” says Genghis Cohen, who started Machine Guns Vegas.
“With bad property deals written off, the survivors are getting it on again. Vegas is unique in that it really pushes the boat out for a good time. And it’s no holds barred”.
Vegas is not called Sin City for nothing.
Roaring down a sand dune, Cohen himself gets off a motorcross bike and wipes the dirt off his face to answer a few questions about Machine Guns Vegas and its unique type of relaxation for people like him.
“That’s what I do for rest and relaxation,” he says gesturing to the bike, “I get on a motorbike and ride into the desert”.
This is also part of the entrepreneur’s plan for Machine Guns Vegas. It doesn’t stop with the indoor experience of being able to shoot real bullets from a US$1 million worth of real guns, but also extends into the surrounding Nevada desert with mock military excursions.
Cohen is no stranger to making wild ideas a reality. He is co-founder of Tabu at the MGM Grand Hotel, the world’s first Ultra-Lounge, which appeared on the front cover of Time Magazine 3 years ago heralding that Vegas was the ‘Party Capital of the USA’.
“With the guns, I’ve kept the lounge thing, dropped the alcohol and put Uzis, Glocks, AK-47s, Berettas and M60s on the cocktail menu”.
“Being a pioneering town means that bad times can hit hard and very fast, but then it can turn itself around over night. Vegas is the King of Reinvention”.