Venues & Events

Optimise your success! Free digital marketing masterclass for the events industry at One Wimple Street

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Category: Venues & Events

Created on Thursday, 12 April 2012 14:34

Optimise your success! Free digital marketing masterclass for the events industry at One Wimple Street

Following the popularity of its previous two Technology Masterclasses, One Wimpole Street, London’s acclaimed conference and meetings venue, will be hosting its third masterclass on Thursday 17th May 2012.
The Technology Masterclass series has been extremely well received by the industry, with 100% of previous delegates confirming they would attend another masterclass in the future, so expectations are certainly high.

Aimed exclusively at event professionals, such as agencies, event organisers and PA’s, the masterclass will commence at 8.15am following a delicious hot breakfast served at 7.45am and is completely free to attend.

The much anticipated masterclass will focus on social media optimisation (SMO) and search engine optimisation (SEO) techniques, and will be an invaluable resource for anyone in the events industry looking to boost event bookings and increase awareness against their competitors. With the opportunity to maximise digital marketing knowledge, and gaining insight into practical steps that can be taken to boost online visibility and customer engagement, the masterclass is expected to fill up fast.

Once again, the masterclass has attracted two high-calibre speakers, confirmed as Luke Brynley -Jones, one of the UK’s most experienced and best known social media consultants, and Kelvin Newman, creative director at SiteVisibility and search engine optimisation know-it-all.

The masterclass will draw upon specific case studies from the events industry and will provide a wealth of stimulating ideas, plus all the tools, techniques, and guidance to ensure SMO and SEO efforts can be maximised.

Luke Brynley-Jones, founder and CEO of Our Social Times comments: "This technology masterclass is the perfect opportunity to learn new and creative ways to connect with your target markets. I'm pleased to be sharing my experience and ideas and will ensure that no question goes unanswered!”

Responsible for iTunes most popular internet marketing podcast, Kelvin Newman is passionate about SEO. He comments: “Search is at the centre of how people make decisions online, whether its research or a purchase there's a good chance a search has been involved at some stage. Any event agency or company that wants to be a success online needs a plan for how they are going to earn a visit when someone makes a search.  So whether they want to promote their services, their events, or to increase the visibility of their company, SEO is the perfect strategy to ensure they are making the most of online.”

The masterclass also doubles up as a great opportunity for event professionals to sample One Wimpole Street’s facilities and catering first hand. The venue will be launching their new ‘Breakfast Bowl’ range at the masterclass, so delegates will be able to enjoy a high protein, high energy, cooked breakfast, guaranteed to kick start the working day.

For further information or to register your free place at the One Wimpole Street Technology Masterclass on 17th May visit http://www.onewimpolestreet.co.uk/news/Free-Interactive-Technology-Masterclass.aspx