IT&CM China 2012 delivers high on business, education and networking components
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- Created on Thursday, 19 April 2012 09:14
IT&CM China 2012 delivers high on business, education and networking componentsIT&CM China delegates enjoyed a full day of quality business appointments, educational seminars and courses, and networking and social activities. Seminar sessions 1A, ‘How to Organise a Successful China Outbound MICE Trip’ and 1B, ‘Global Meetings Procurement and China,’ kicked off the yesterday’s education component. The afternoon seminar session 2, ‘Innovation in Meetings Payment Solutions’ and seminar session 3, ‘Strategic Meetings Management,’ concluded the seminars yesterday.
Between 40-50 participants attended each seminar, comprising suppliers, buyers, NTOs/ CVBs and association professionals. The encouraging participation numbers are attributed to the strategic efforts of the organisers to develop and enhance the value of the seminar sessions. While quality of speakers and relevance of topics continue to be the focal points, this year special attention was given to marketing the seminar sessions as individual parts of a unifying educational component, specifically created to provide MICE professionals with key information about all facets of the industry.
Seminar attendees were further engaged through a guided tour around the exhibition area. International and Chinese exhibitors and buyers officially completed their appointment scheduling at today’s Buyer-Meet-Seller (BMS) session, thus signaling the beginning of the MICE exhibition and business appointments sessions that ran through the day.
Said first-time buyer, Ms. Ursula Kretschmer, Managing Director of Kretschmer Events, “I was most looking forward to my appointments with sellers. I am very confident about achieving my objectives of finding new business and destinations.” Ms. Cherry Wang, Director of Sales at Regional Office Shangri-La said, “The appointment sessions are well organized and I’m looking forward to materializing my MICE goals.”
The event’s media briefings commenced with presentations by InterContinental Hotels Group, Singapore Tourism Board and Club Med. During these exclusive half hour sessions, the companies shared information on their respective upcoming MICE and business travel projects, with the international and Chinese media.
The hosted delegates enjoyed networking opportunities at the Hosted Luncheon by Meetings & Exhibitions Hong Kong (MEHK), Coffee Break Reception by Macau Government Tourism Office (MGTO) and the Hosted Dinner by Seoul Tourism Organization (STO).
Some other highlights of the day include the IMEX-MPI-MCI Future Leaders Forum - the popular annual forum where students from China’s leading universities congregate at IT&CM China to learn more about the China and international MICE industries - , as well as the Fundamentals of Business Travel Management Course examination and the Association Professionals Competencies PAE examination.