The two day show, which took place at the NEC Birmingham on 11-12 March, featured over 250 exhibiting companies and welcomed 2,361 industry professionals from across Britain and Ireland. Notably, over 30% of visitors cited a purchasing authority of over £500K (10% quoted over £5 million).
Many of the UK’s biggest tour operators and travel organisers were in attendance – including Alfa Travel, Bakers Dolphin Coach Travel, Barnes Coaches, British Airways Holidays, Daish's Holidays, David Urquhart Travel, Edwards Coaches, Epsom Coaches, Expedia, Globetrotters Travel & Tours, JacTravel, Johnsons Coaches, Just Go! Holidays, Laterooms.com, Logitravel Group, Miki Travel, Newmarket Holidays, Saga Holidays, Shearings Holidays, Skills Holidays, The UK Holiday Group, Thomas Cook, Travelzoo, and Woods Travel.
“BoBI 2015 was simply the best and most productive travel trade show I have attended in the last 20 years. I’m looking forward to next year already,” says Mark Wilson, managing director of Rondo Travel.
“Coming to BoBI was a great opportunity to renew contacts and research new products. I loved the show and was actually the last buyer to leave – I just didn’t want to go!” says visitor Rob Carroll, commercial manager at Railtrail Tours.
“It’s so worthwhile because everything’s here under one roof. There are so many different hotel suppliers and attractions – I met everyone I need to meet here!” says Jamie Bawn, contracts manager at Red7 Leisure.
Alongside the show’s bustling exhibition, the seminar theatre (supported by The Tourism Society) was a hive of activity throughout. Powerful panel sessions featuring a stellar line-up of industry thought leaders sparked plenty of insightful debate, with many enjoying standing room only crowds. Visiting buyers were also treated to an exclusive first look at Resorts World Birmingham – the UK’s first integrated destination leisure complex, opening this summer.