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The future’s bright, the future’s purple

Richard Kadri-Langford, Head of Marketing, Lime Venue Portfolio
Lime Venue Portfolio will launch its new brand identity, website and marketing collateral at The Meetings Show (14th – 16th June) next month. The launch follows months of research and focus groups with event planners to keep the brand fresh and recognizable amongst customers to the venue portfolio.
Lime Venue Portfolio was launched in 2008 and has become a prominent events brand and a strong advocate of the value of unusual venues in expanding the industry.

The new brand slogan ‘Unusual Venues, Unique Experiences’ underlines its appeal to event organisers looking to create experiences within the portfolio of venues, and is presented in a more contemporary way.

“The new logo ensures that Lime Venue Portfolio continues to engage the event organising community and represents both the value and service quality of the business. Our customers want to create the most memorable event experiences they can, and do so by choosing spectacular venues with restaurant quality food,” commented Richard Kadri-Langford, Head of Marketing, Lime Venue Portfolio.

“We’re a people led brand; the value we offer our customers is that we provide a portfolio of venues, connected by food, and that represent a common standard of performance,” continued Richard. “Our aim is to use our refreshed identity to help explain the value of what we do for the industry and to continue in our mission to represent and promote the very best meetings and events.”

The new identity will be most visible in the group’s new website which will also be launched in June. The site will allow event professionals to access all the information they need about the venues they are interested in, and is built to be accessible across multiple devices. For event organisers it means easier access to information, and quicker enquiry handling with the option to contact venues directly through the site, or to get help from the group’s central sales team, particularly when dealing with multiple venues or complex event requirements.

“Obviously more and more organisers are using online search to identify venues that fit their needs. Our research identified that great imagery, clear capacity charts, detailed location & travel information, and the ability to download brochures and floor plans are really important for organisers,” said Richard.

The site also recognises the need to be full of great content with venue offers and promotions, articles about best practice, case studies and practical advice, to provide a truly useful resource for buyers looking to get the very best out of unique venues.

“We’ve invested heavily in our website as it’s the first port of call for event organisers looking for unusual venues. We get a lot of traffic on the site and we want to make it the best it can be in terms of customer service quality, speed of enquiry handling and content rich information,” concludes Richard. “On the outside we’re launching a nice new logo to take the company forward, but we hope our event organising customers will see the benefit of the work we’ve done to make their lives easier.”

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