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Pacific World brings Reactable and Google Glass to EIBTM 

Pacific World are set to showcase some leading technology tools that could be integrated into different kind of events, meetings and incentives, at their stand (K36) whilst exhibiting at EIBTM 2014, which takes place from 18-20 November in the Fira Gran Via, Barcelona.

They will be running three interactive sessions at their booth in Barcelona, including a Reactable demonstration that will take place on Tuesday 18 from 17.00 - 18.00 and two sessions with Google Glass, on Wednesday 19 from 16.00 - 18.00 and Thursday 20 from 10.00 - 14.30.  

Reactable is an electronic musical instrument with a multi-touch tabletop interface. Patricia Silvio, Global Marketing Manager, Pacific World commented, “Reactable is a trendy tool that until now has been used for alternative and electronic music festivals. This creative technology is now jumping over into the corporate world, thanks to the potential it has to reinforce branding and corporate culture during an event.”  

Reactable connects attendees of an event to the music in a completely different way. It turns every performance into a memorable experience where guests can interact with and create music. It is also visually impactful and is suited to all types of spaces and events.

“This audiovisual instrument could help to enhance the brand experience during an event. Could also help to transmit specific brand values in a different and creative way”, says Silvio.  

Google Glass, which launched in 2012, has also received a great deal of interest amongst technology lovers within the meetings industry. The cutting edge technology offers huge potential within the meetings and events industry, as it is suited for a number of applications including team building apps and speaker prompts during conferences.  

Silvio explains, “Clients will be able to try and discover a bit more about how Google Glass can be integrated in an event through live demonstrations at our stand. Some examples of how to integrate Google Glass into an event includes run a contest during a conference where attendees participate through taking their own photos and videos and uploading them directly from Google Glass to platforms including our Facebook fan page or Instagram account.”  

Meetings industry professionals interested in placing outbound business into destinations including Cambodia, China, Hong Kong, India, Indonesia (Bali), Malaysia, Singapore, South Korea, Thailand, Vietnam Europe: Spain, Italy, England, France, Greece, Monaco, Portugal, Scotland Middle East: Dubai, Abu Dhabi, Oman Southern African region: South Africa, Botswana, Mozambique, Namibia, Zambia, Zimbabwe North America (In Global Alliance with ACCESS Destinations Services) should visit Pacific World (K36) at EIBTM to find out more.

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