Scotland in big demand at Barcelona eventScotland’s business tourism industry is experiencing enormous overseas demand following an unforgettable year for the country.
VisitScotland’s business tourism team is leading a delegation of 11 Scottish partners to Barcelona, where the number of requests from big-spending event organisers for appointments with VisitScotland is up 60 per cent on 2013.
EIBTM (Exhibition for Incentive Business Travel and Meetings) is the leading global event of its kind, and is set to bring together more than 15,000 meetings industry professionals in Spain from 18-20 November.
The profile of Scotland has been raised among international markets during 2014, with the country playing host to the Glasgow Commonwealth Games, The Ryder Cup at Gleneagles and Homecoming – which saw nearly 1,000 events taking place the length and breadth of the country. This Sunday also sees Glasgow’s SSE Hydro host the MTV Europe Music Awards, hosted by American rapper Nicki Minaj.
The Scotland stand at EIBTM will host a special Homecoming party on Wednesday 19 November, where buyers will be treated to a whisky-tasting tour of Scotland.
Partners on the Scotland stand are:
· Aberdeen Exhibition and Conference Centre (AECC)
· AlliedPRA (Edinburgh)
· Convention Edinburgh
· Edinburgh International Conference Centre
· Experience Scotland
· Glasgow City Marketing Bureau
· The Gleneagles Hotel (Perthshire)
· Gosford House (East Lothian)
· Scottish Exhibition and Conference Centre (SECC) (Glasgow)
· Trump Turnberry (Ayrshire)
Amanda Ferguson, Meeting and Incentives Marketing Manager at VisitScotland, said: “This event presents us with a fantastic opportunity to showcase Scottish venues and hotels to event organisers from all over the world. Scotland’s profile has arguably never been higher but, in many respects, the impact of 2014 is only just starting. It is very much a launch pad for 2015 and beyond.
“We have already seen more than £2 billion of investment in Scotland over the last two years from airlines such as United, Qatar, US Airways and Lufthansa and hotel groups such as Hilton, Motel One, Marriott and De Vere. This is set to continue over the coming years, with the new conference centre in Aberdeen aiming to open in 2017 and multi-million-pound regeneration of the Dundee Waterfront. This clearly demonstrates strong belief in the future growth potential of Scotland.
“Scotland has a number of large-scale events planned for 2015, and we in the business tourism industry are particularly excited about welcoming 330 event planners to from across Europe to the M&I Summer Forum in Edinburgh.”
The Scotland area of EIBTM is located at G30.