Gatwick Express celebrates 17% increase in passengers
- Category: Rail
- Created on Thursday, 31 May 2012 10:30
Gatwick Express celebrates 17% increase in passengersGatwick Express, the non-stop rail-air link between central London and Gatwick Airport, has seen a 17% increase in passengers in the past year, clearly demonstrating that the service continues to attract air passengers away from road and other rail services.
Alex Foulds, Development Director for Southern Railway which runs the Gatwick Express, explains, "Considering the context of a 6.9% rise in airport passengers at Gatwick, these figures reveal the robust health of the Gatwick Express brand. We are seeing a rise in both leisure and business travellers from the UK and overseas."
In addition, Gatwick Express has reported a huge 100% increase in people booking their tickets online at www.gatwickexpress.com in the same period, helped by significant investment in mobile ticketing technologies as well as an aggressive online pricing policy. Offers such as free lounge access with first class returns have helped change customer behaviour.
Alex Foulds adds: “This latest growth in passenger numbers shows that more people are choosing Gatwick Express due to it being fast and non-stop, as well as being the most convenient and reliable way of getting to and from the airport. With our excellent online promotions it means that it is now both cheaper and easier to book online. This is why we have seen our online sales double in the last year.”