Venues & Events
Launch of The Clubhouse, Mayfair
- Category: Venues & Events
- Created on Friday, 14 September 2012 14:20
The Clubhouse, set to be London’s premium business club, lounge and meeting space opened on 10th September 2012 in a prime 7,800 sq ft location in the heart of Mayfair.BThe CEO and Founder, Adam Blaskey says ‘The Clubhouse has been borne out of a need I have had over the past 10 years having had a number of meetings, like many other people, in hotel lobbies and coffee shops across London’. Frustrated by a lack of appropriate venues to meet colleagues and important clients away from the office, Adam’s vision 18 months ago has resulted in the creation of The Clubhouse and a new way of working.
The Clubhouse has been designed for anyone who works from home, who lives outside of London and needs a sophisticated base to meet and work from in the heart of town. The Clubhouse at 11-14 Grafton Street, Mayfair offers a luxurious, professional space with complimentary, high speed and secure WiFi, refreshments and top quality Nespresso coffee.
Interior designed to a very high specification, there are 4 meeting rooms for up to 8 people, a boardroom seating up to 12 people and a presentation room for up to 30 people all offering HD screens and audio conferencing facilities. The Clubhouse offers 24 hot desk and touchdown spaces and a range of flexible meeting areas for informal meetings. Members can also benefit from the luxurious Clublounge in which to wind down after a hard day’s work or perhaps before going out in the evening. The result: a creative environment where business gets done and professional relationships can grow and flourish, designed around the needs of today’s business people and entrepreneurs.
The Clubhouse has an ‘anti-office’ ethos and is more in keeping with a stylish members’ club or boutique hotel feel, but with a strong business focus. Contemporary art exhibited throughout also contributes to the wow factor, helping to create an inspirational working atmosphere for members and their guests. A number of events for members are being planned featuring well known speakers from the business world.
Adam continues: ‘I believe that there is a gap in the market for The Clubhouse to fill between a member’s club, serviced office and a first class or business class airport lounge. Our target market is the growing number of people leaving larger firms and setting up their own businesses, entrepreneurs, freelancers and the ever increasing number of people who work from home but need a place to meet in the heart of London’. This view is reinforced by the increasing trend in mobile working and particularly appeals to many who think they may need a traditional or serviced office, but who in fact need a more flexible base to work from or a professional space in which to host meetings on an ad-hoc basis.
With prime office space being expensive and technology enabling mobile working being relatively cheap, today’s working patterns are changing. A revolution in working practices means that home, mobile, flexible and remote working is now increasingly common. A recent survey by Brother identified this as ‘cappuccino commerce’ finding that many start-ups had no permanent office but based themselves in coffee shops to keep overheads low. It is also estimated that there are now almost 2.5m Britons running a business from home, equivalent to 1 in 12 of the national workforce.