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New findings on sustainable events to be presented at Sustainable Brands Copenhagen

Sustainable Brands Copenhagen
Today, companies are engaging increasingly in CSR initiatives, but often fail to incorporate sustainability measures into their events. A new survey by Positive Impact and Wonderful Copenhagen on how brands work with sustainable events, will be presented next week at the Sustainable Brands Conference in Copenhagen.

Sustainable Brands® is a global community of brand innovators - such as Unilever, Coca Cola, UPS, Disney, IKEA, LEGO, Novozymes, NovoNordisk and Carlson Rezidor - who are shaping the future of commerce worldwide. Counting over one million business leaders from around the globe, its mission is to empower more brands to prosper by leading the way to a better world. Every year Sustainable Brands arrange multiple conferences around the world and this year’s Northern European conference takes place in Copenhagen from September 26-28.

At the conference in Copenhagen, speakers and experts will share latest knowhow on how and why brands work with sustainability including a session on connecting the links between being sustainability driven and holding events. The session presents both new findings on brand attitudes towards sustainable events and an interactive, co-creation workshop on how brands can elevate their efforts through their events.

Fiona Pelham, Meeting Professionals International’s Global Board Chair and Managing Director of Positive Impact who is co-facilitating the sessions commented on their survey findings so far: “Many brands are aware of the creative impact of their events and interested to learn how they can have a positive social and environmental impact at the same time. Brands who truly understand the world-changing impact their events can have already talk about a time when a sustainable event will be the norm. The most obvious challenges to creating a sustainable event are cost, innovation and time. These factors should disappear as the market for low negative impact innovations develops.” 

The second facilitator Ulrika Mårtensson, Meeting Professionals International’s Denmark Chapter President and Head of Communications – meetings & conventions in Wonderful Copenhagen CVB, commented: “As a communications professional I find it obvious for brands who work dedicated with CSR and sustainability to showcase their efforts in any event - from product launches to employee kick-offs and conferences. It is a unique opportunity to engage your ‘audience’ and build brand reputation. I have attended numerous events focusing on green or sustainable topics or products conducted in a non-sustainable way leaving you as an attendee with an unclear idea of the brand profile and engagement.”

The session will present leading experts on sustainable event management and suppliers to events such as Paul Salinger from Oracle World and Guy Bigwood from MCI Sustainability Group, Lee Spivak from Waste Management Inc., Oliver Maxwell from ByBi (CityBee), Michael Stausholm from Sprout, Trine Richter from Hotel GHS, Green Solution House and Inge Huijbrechts from Carlson Rezidor Hotel Group.

With its vast cycling culture, green city solutions, large supply of environmentally-friendly hotels, venues and restaurants, extensive clean tech cluster and a track-record of eco-certifying international mega-events, Copenhagen will create an ideal backdrop for the conference. When Copenhagen was announced as the host city for Sustainable Brands 2016, the founder and CEO of Sustainable Brands KoAnn Vikoren Skrzyniarz, said: "As a community of innovators focused on advancing the role of brands in shaping a flourishing future, we couldn’t be more excited to convene our Northern European Sustainable Brands community in Copenhagen in 2016. We feel that a city known for its devotion to sustainable business practices and the laudable goal of becoming the world’s first CO2 neutral capital by 2025 is a perfect location to convene an ecosystem of business leaders and organisations for conversations on sustainability-led brand innovation."

Sustainable Brands ’16 Copenhagen will be staged at the Carlson Rezidor property Radisson Blu Scandinavia Hotel in Copenhagen. Carlson Rezidor - known as a frontrunner within sustainable hotel management – recently signed up as a member of the Sustainable Brands Corporate Member community.

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