In 2016 the most sought-after hospitality options at the Home of Cricket, the Captains’ Lounge and the Marylebone Suite, along with Private Boxes, were sold out on days one, two and three of both the England v Sri Lanka and England v Pakistan Investec Test Matches.
The iconic ground in St. John’s Wood also saw a sharp spike in revenue for its 2016 Sri Lanka Test Match hospitality packages compared with 2014 when the team last played England at Lord’s. Sales of packages in 2016 increased by 15% with revenues up by 27% over the same period in 2014.
Daily Private Box sales were up by 24% over the same Test Match in 2014 with an increased revenue of 60%.
Nick Kenton, MCC Head of Sales, Meetings & Events and Hospitality said: “2016 has been an excellent year for Test Match hospitality packages at Lord’s and we are delighted with what has been a very successful season. Since sales were taken in-house in 2013, our hospitality revenues have increased substantially through repeat business and as news of our exceptional hospitality packages has spread among our corporate and private clients.
“We are already seeing strong interest for next year’s hospitality packages before we have even released them. Thanks to the dedication and sheer hard work of our team, our hospitality guests enjoy an unforgettable and unique experience which leads to a high volume of repeat bookings. The figures show that hospitality packages at Lord’s were the hottest tickets in town for summer sporting events in 2016 – and we aim to keep it that way in 2017. ” he adds.
Lord’s plans to release new hospitality packages this autumn for major 2017 Test Matches including England v South Africa from 6th to 10th July and England v West Indies from 7th to 11th September. Demand is also expected to be particularly high for packages around the England v Ireland Royal London One-Day International on 7th May 2017.