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The income and employment effects of fairs can be counted in euros

The income and employment effects of fairs have always been seen as important to their environment, but now there are statistics to back up their effectiveness. The Finnish Union of Trade Fair Organisers has developed a tool in cooperation with the Haaga-Helia University of Applied Sciences that calculates the income and employment effects of fairs accurately and reliably. The result is standardised, comparable statistics on the financial effectiveness of fairs.

The calculations take account of the turnover created by fairs directly and indirectly, the distribution of income flows among different sectors, the direct and indirect effects on employment, as well as the effects on tax revenue. Information on the number of visitors and exhibitors at fairs, their use of money, the duration of the trip to the fair and the departure area are used as a basis. Among other things, the tool takes advantage of the visitor and exhibitor surveys at fairs. The measurement of cash flows in tourism is based on the Nordic model and the Statistics Finland's input-output statistics based on national accounts.

Gastro Helsinki’s financial impact: €4.7 million
The pilot study has already been conducted; the tool was tested at the Gastro Helsinki fair in March.

Gastro Helsinki is a professional event in the horeca (hotel, restaurant and catering) sector, in which 303 exhibitors and 17,873 visitors participated. According to the results, the Gastro Helsinki generated €4.7 million euros in the Helsinki metropolitan area with this number of exhibitors and visitors. The exhibitor’s share of the total sum was €2.9 million, and that of the visitors was €1.8 million. Gastro Helsinki improved the sales of restaurants and hotels in the Helsinki metropolitan area alone by €1.1 million.

It was estimated that each exhibitor spent €13,500 on average. Building the stand with its design, construction and renting costs took the lion’s share of the money. Out of the visitors at the event, the restaurant and café services benefited the most (an average expenditure of €26 per person) in addition to hotels and other providers of accommodation services (an average expenditure of €21 per person) and train and bus companies (an average expenditure of €13 per person).

Based on the results, the direct employment impact of Gastro Helsinki was 34.6 person-years, and the overall effect was close to 60 person-years. 

Reliable key figures for the whole fair industry
“Messukeskus intends to have a study conducted on all of its own fairs in the future, as do the other members of the Finnish Union of Trade Fair Organisers. The result will be comprehensive, reliable key figures for the whole industry. With more data, it will also be possible to study the income and employment effects of fairs on the annual level,” says the Chair of the Finnish Union of Trade Fair Organisers Anni Vepsäläinen.

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