From September 30th to October 2nd 2016, Best of Britannia in association with the Made in Britain Campaign returns to London.For its fifth year in the capital, the hugely successful Best of Britannia initiative brings together the very best of British brands across menswear, womenswear, childrenswear, footwear, accessories, jewellery, cycling, motoring, homewares, food and drink and home furnishings.
The brands showing at Best of Britannia London include hand embroidery specialist Hand & Lock, stoneware, textiles, furniture and fashion from Anta, women’s shoes from Van Dal, Purbeck Ice Cream, vintage-inspired dresses from Red Apple, Pinkster premium gin, ceramics from Nigel Matthews, Richard Allan Scarves, leather goods from Jam Love, Stolen Form homewares, Longflint bottled cocktails, a We Are Cuts pop-up barber shop, Mr Maseys Emporium of Beards, Gruhme fine fragrances, and Lolly 5000 loungewear, with more still to be announced.
Best of Britannia was founded by Antony Wallis, Esme Lynch and Joe Pidgeon, with Wayne Hemingway MBE is a non-executive director, and is now also proud to announce that British menswear designer, founder of Community Clothing and TV personality Patrick Grant is joining as ambassador: “I am delighted to have been asked to become an ambassador for Best of Britannia. I have been following their growth since 2012 and the event and online platform that they provide British makers with is outstanding.
“In Britain we have a proud tradition in making the very finest of textiles and products, I am passionate about raising awareness for the brilliant products proudly made in Britain, which also sustain the industries and workforce that they come from. Having launched my Community Clothing label at BOB North in Lancashire, I’m really looking forward to showing again at BOB London.”
Also this year at BOB London, there is a specialist menswear area, curated by David Evans of Grey Fox Blog, a champion of British design and brands, and a devoted menswear, fashion and lifestyle blogger. David Evans says: “I love British-made products. We should be proud of the manufacturing skills that we have in the UK. Not only is quality high, but the economic and sustainability advantages of supporting our home industries are clear. One of the greatest pleasures of being a blogger has been exploring and discovering some of the superb products we make in the UK. I'm proud to have the opportunity to curate this collection of some of my favourite brands.”
Among the brands that will be exhibiting within the BOB London menswear section are Croots, makers of hand-crafted sporting accessories, menswear brand Harry Stedman, Scottish tweed jacket, knitwear and tailoring specialist Walker Slater, outerwear specialist London Tradition, sportswear designer Gymphlex, plus bespoke bicycle manufacturer Mercian Cycles and cycling shoes maker Reynolds England. There are handmade shoes by Cheaney and Loakes, printed silk accessories from Geoff Stocker, men’s knitwear designer Ross Barr, bespoke tailor Susannah Hall, Swift & Co shoemakers, Shackleton, with its broad lifestyle range, and duffle coats from Gloverall.
BOB London 2016 will be set in the neoclassical landmark of Victoria House in Bloomsbury Square – just a short walk from Holborn station – breathing new life into this magnificent building in the heart of the capital.