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Industry backs drive for event sustainability

The organisers of the Global Sustainable Events Summit 2016 (GSES) have unveiled a new concept and vision for the event in 2016, and at the same time have called for the industry to work with them to drive sustainability to the very top of the event agenda.

At a Forum in London attended by many of the top agencies, suppliers and media including Freeman XP, NEC, Gleneagles and The Bulb, GSES organisers Smyle, Sustainable Events Limited, Positive Impact and Rachel Ley Consultancy (RLC) announced that the event will be the place to discuss and debate the latest thinking, because it will be where sustainability research, using brand experiences, will be exclusively launched.  

With the UN sustainability goals and the adoption of the universal climate change agreement from the COP 21 driving the global agenda, the new-style GSES will help the event industry in the UK to understand its sustainability goals and level of implementation.  Through thought-leadership research projects over the next four months and the live Summit later in the Autumn, GSES will help to highlight the perceived ‘knowledge gap’ between what the industry is actually doing and what it needs to do.  With the support of the existing GSES Community and global not-for-profit Positive Impact expertise, ideas and resources to gather the research will be activated to ensure a cross industry collaborative approach.     

During the Forum, attendees were invited to work in partnership with GSES to not only co-fund this new research-led format, but also to help build the 2016 programme and content for the autumn Summit.  Leading this call for support, Smyle Group MD Rick Stainton said: “We want to make sustainability a reality and we want to make it the new industry ‘norm’.  This is why we wanted key stakeholders from all sectors of the live comms and events industry to join us to help us create as wide a mandate as possible.

  It was therefore particularly pleasing that so many senior industry figures took time out of their busy schedules to take part in the Forum discussions. We are now confident that, with GSES acting as the catalyst for confident engagement on the subject of sustainability, we can inspire a better partnership approach to best practice between the events industry and their clients.”  

Echoing this, Rachel Ley, MD of RLC said: “We were delighted with the obvious enthusiasm and commitment as well as the wealth of ideas that sprang from the Forum’s workshop. It was clear that everyone there has their own experience to contribute and a great willingness to be part of the sustainability conversation.  We hope many of them will join us as GSES partners and sponsors as we embark on this exciting new journey.”

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