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The travel tech crowd descends on London for Europe’s premier industry event

Travel Technology Europe (TTE) is celebrating a successful 13th edition of the show with strong visitor numbers, packed conference theatres and crowning the next big thing in travel tech.  
TTE is the largest event of its kind and saw over 5,952 attendees visiting more than 100 exhibitors and sponsors over the course of the two day event at London Olympia. With all areas of the travel and hospitality tech arena represented, visitors were able to scope out their options and gather valuable advice on how to utilise technology tools to drive revenue and reduce business costs.


n addition to the well attended industry panel debates, roundtable sessions, practical case study presentations, in the stream theatres, TTE 2016 revealed the industry’s next disruptor in its Travel Technology Disrupt Awards finale. Five start-up finalists took to the stage to battle it out Dragons Den style and intelligent personalisation tool, bd4travel was crowned winner by the judges.  

"This award is a wonderful message to all the team working hard to deliver these excellent products. I always enjoy presenting the genius of what they are doing and I am delighted that their work was recognised at such an event as TTE,” said bd4travel founder, Andy Owen-Jones, “The show was excellent for us. Our kind of product is one which you need to see – people want to try it when they see it, so being face-to-face with such qualified and interested people was excellent. I also had the chance to support a couple of the panel sessions and took one of the masterclasses. We received some great visitor feedback and interest, and to win the award on top of that meant that it was a fantastic couple of days. We are very pleased to have won a booth for next year and we will work to make it something special again.”  

David Chapple, show director, Travel Technology Europe commented:   “It might be unlucky for some but our 13th edition of Travel Technology Europe has been a resounding success. Feedback from exhibitors and visitors alike has been incredibly positive and the conference sessions were so popular it was standing room only at all theatres. I’m proud that the Disrupt stream has continued to be a draw as supporting start-ups and being able to work as a springboard for the industry’s entrepreneurs is something that is close to my heart. I’m already getting to work on making TTE 2017 bigger and better.”

Exhibitors and visitors shared their thoughts and feedback from their show experience:  
Andrea Kennedy, managing director at Destek Accessible Technology Solutions: “TTE is an important event for us and we’ve been impressed with how the show has grown. We have definitely had more people stopping by the stand this year and it has also been great to see some of the same people from previous shows who we have been able to build valuable relationships with. Visitors seem to understand more about the brand this year too, and are really engaging. It has definitely been worthwhile returning.”  

Nick Calver, head of marketing at Ixaris: “It was great to return to TTE, it’s been a fruitful event for us. Lots of visitors have taken the time to stop and chat to us and we are looking forward to building long term relationships. The social media support has been great at the show this year and has enabled us to demonstrate the main focus of the show for us.”  

Ian Johnson, commercial director Europe at WEX Europe: “TTE is an important date in the WEX Europe calendar, it is very fruitful contact-wise. It’s a great show and we’ve seen incredible footfall this year which has delivered some very positive conversations and given us a lot to follow up on. We’re already in discussions with the show organisers to start planning for next year’s show.”  

Eric Hallerberg, managing director UK & Ireland at Sabre: “A key theme for us at this year’s TTE was transformation – helping the travel industry establish the right moves to make today in order to transition into the travel industry of tomorrow.  TTE provided us with a valuable platform through which to share our message and ignite conversation on this pertinent topic with key people across the travel value chain.”

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