According to the Value of Expertise report, 99% of managers expect bookers to be experts on booking events. But 70% of bookers claim this is only a small part of their job.
Busy schedules, spinning too many plates and working in silos all increase the chance of communications breaking down. This means things can be overlooked when booking an event. In fact, 93% of the bookers surveyed in the report admit to neglecting to investigate at least one key issue before choosing a venue.
Using data from the Value of Expertise report – an independent study into the relationship between expertise and success in meetings – Warwick Conferences has highlighted the crucial questions event bookers need to ask to create a successful event.
Read the five essential questions to ask before booking an event: (http://www.warwickconferences.com/about-us/news-and-blogs/five-essential-questions-ask-booking-event)
The top questions that all event bookers need to ask are:
1. How often do non-business guests frequent the venue?
2. Is the technology at the event reliable, easy-to-use and compatible with the managers’ laptops?
3. How much parking availability is there at the venue?
4. Is the Wi-Fi at the venue fast and free?
5. Will the venue provide catering for people with special dietary requirements?
These questions act as a basis for forming active partnerships with venues, to make event booking a collaborative experience. Miscommunication and mismatched expectations can be the root causes of a bad experience – not just for the delegates, but everyone involved in organising the event.
These new guidelines from Warwick Conferences show the power of partnerships and how bookers, managers and venues can work together to break down silos and create events their delegates remember for all the right reasons.
“Asking these five crucial questions at the early stages will alleviate pressure on bookers and help remove miscommunication from the booking processes,” says Rachael Bartlett, head of sales and marketing at Warwick Conferences.
“Collaboration is essential for event booking. If delegates’ and managers’ expectations are going to be met and surpassed, bookers need to think in terms of partnerships and not transactions when working with venues.
“If booking an event is only a small part of your day-to-day job, which indeed 70% of bookers stated, partnering with the right venue means you get help creating a great delegate experience every step of the way.”
Meeting Expectations is the first of four key themes covered in the Value of Expertise report. In the coming months, Warwick Conferences will be delving more into the other three themes:
• Respect: are businesses respecting their delegates and their training needs?
• Connectivity: what’s all the fuss about Wi-Fi?
• Money talks: are venues and bookers missing the mark when it comes to measuring success?