Set up in 2009 by members of the International Congress and Convention Association (ICCA), GANG was created to bring industry experts from across the UK and Ireland together to discuss best practice in working with local ambassadors when bidding for conferences.
Following a successful bid by ConferenceLeeds, Well Met welcomed delegates from destinations across the UK including Dublin, Manchester, Liverpool, Newcastle, Harrogate, Aberdeen, Brighton, London, Torquay and Bristol.
The conference included a day of speakers, workshops and networking, including a talk by Steve Lewis from CAT Publications. Emma Gough from Well Met Conferencing gave an ambassador programme update and discussed the benefits of a personal approach in recruiting ambassadors and stressed that trust is essential when working with key representatives.
Updates were also given by Dublin Convention Bureau, Marketing Manchester and Marketing Sheffield, followed by a Q&A panel session giving delegates the chance to discuss key issues and share valuable knowledge.
Kate Davis, Head of Business Development for Campus and Residential Services at Leeds Beckett University comments: “It is a huge testament to Leeds that the city was selected to host this year’s annual GANG conference and we were delighted to welcome the delegates to the Rose Bowl. Ambassador programmes are vital to generating conference business; our ambassador programme here at the University continues to grow as we work with more and more colleagues and staff to facilitate their conferences. The event was a fantastic opportunity to hear how other cities are developing their ambassador programmes and provided a platform to discuss how they can be improved.”