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Late Night London Invests £1million into Sway Bar

Sway Bar Holborn

Sway Holborn relaunches following an extensive refurbishment

Late Night London have continued their investment into their sites with the refurbishment of one of their flagship sites, Sway, Holborn. The 900 capacity venue has had an investment of £1million into it creating a New York meets East London look and feel.

The venue which has played host to thousands of corporate events now boasts several spaces perfect for event hire. The Club can host up to 350 guests and is perfect for launches, after parties and experiential events; Cocktail Lounge can host up to 300 guests and is a Manhattan cocktail haven an ideal setting for conferences, fashion shows and Christmas parties; The Hide and Studio 61 are two of the venues more intmate spaces for up to 100.

In 2015, the 37-strong bar and restaurant operator invested in their West End and City venues as well as rebranding several venues welcoming Mabel’s, Covent Garden and Minster Court in the city.

Sway has a number of unique experiences for event bookers including the Selfie Room, press for champagne areas, bespoke lightboxes for bookings and a state of the art light and sound system throughout the venue. The Great Queen Street venue’s new menu showcases a selection of fresh hand pulled pizzas, sharing plates and slammers. Additionally to this the venues head chef has also created new bespoke menus for events hosted at the venue.

Celina Tremoureux, National Account Manager at Late Night London, commented; "Following the success of our investment into our sites in 2015 we will be continuining to make improvements across the portfolio in 2016. Our commitment to creating great venues for events is a priority to us from the spaces available to our evolving product development".

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