The London based venue, which was the first UK conference centre to win the Chinese Tourist Welcome Award for Marketing, attributes the increase in confirmed business and enquiries to a number of extensive marketing campaigns targeting the Chinese market led by Head of Marketing, Maria Schuett.
Event wins from Chinese businesses include organisations such as Huawei, Jiangsu and Nanjing Province. The venue further attributes the number of business wins to the Mandarin version of its mobile website which complements the existing Mandarin version of its desktop website.
In addition to the business bookings, Central Hall Westminster is hosting its second Chinese New Year Concert with the globally celebrated ‘China National Orchestra – Tianjian’ next week.
Paul Southern, Managing Director of Central Hall Westminster, comments: “We are pleased to have had so much interest from Chinese organisations as we continue to develop our relationships within this market. We hope to drive further business through our Mandarin website and will continue to develop relationships with a planned visit to Shanghai later this year.”