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Butlin’s Conference & Events inflates event space offering to target larger MICE market

Butlin’s, the iconic British Seaside holiday company, has unveiled a collection of innovative M3 Air domes across their three coastal sites in a bid to continue to develop and diversify Butlin’s Conference & Events’ offering.
The M3 Air domes are a brand new range of high performance, beautifully designed and practical temporary event structures which are now available to hire.

Whilst traditional inflatable structures are light weight, the new M3 Air domes are suitable for all weather conditions (including winds up to 55 mph) and offer complete flexibility to be used for a wide range of events including conferences, syndicate breakouts, exhibitions and drink receptions – both indoor and outdoor which complements Butlin’s existing event spaces.

Butlin’s investment in the state-of-the-art M3 Air domes comes as part of the company’s continued drive to become a key player in the conference and events industry (by offering appealing, inspiring, spaces when additional room or syndicate areas are required whilst providing the highest of standards of customer service.

The structures can be tailored to suit individual conference and event needs, including bespoke lighting and branding, with options such as direct print and replaceable printed covers readily available. The M3 Air range offer fantastic space flexibility and can be seamlessly joined together, providing wonderful multi room environments. A range of connecting tunnels are also available to add a sleek finish to the event structures, ensuring every delegate’s specific vision and theme can be met to the highest standard.

The first of Butlins’ clients to use the domes on resort was confectionary super brand Wrigley’s, whose 500 delegates were transported into a captivating sensory experience, in a space that was designed to make attendees feel amazed, inspired and moved by what they saw, heard and engaged with. At Butlin’s Minehead, each of the six M3 Air domes were transformed into individual sensory zones (sight, taste, smell, sound, touch and assault on the senses) arranged around a ‘theatre style’ central hub in the large Skyline Pavilion venue space. These, alongside a bespoke fun fair menu, a Ministry of Fun performance and an evening of ten-pin bowling, arcade games, American Pool and DJ, made for a truly unforgettable and totally unique conference experience.

Offering an exciting and enticing alternative to traditional event spaces, Butlin’s Conference & Events is the perfect location to host away days, team-building activities and conference and events of all sizes for all occasions. With event spaces ranging from 10 seat board rooms to the exclusive hire of entire resort and a dedicated conference and events team, events at Butlin’s help organisers bring out the best in every delegate who passes through its doors. This latest venue offering for the MICE market emphasises the business’ commitment to providing the best experience possible for its attendees.

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