de Bois, who is chair of the newly formed Events Industry Board, will Chair a meeting with Chief Executives and senior Marketing Directors on how they view the events industry and the impact it has on their businesses. Findings from the meeting will be shared alongside those from an earlier session that will bring together Chief Executives and senior management form the UK’s leading experience-marketing agencies. The session will be entitled ‘How Do Events Get on the Board Room Table’ and will also take place 29th February, the Monday of UK Events Week.
The earlier session will be chaired by Kevin Jackson, Director of Ideas and Innovation at The Experience is the Marketing. He joins Deborah Armstrong of Strong & Co, and Michael Wyrley-Birch from TRO, in a one, two, three of most influential people in the events industry. Jackson will also be the sole representative from the events industry at the CEO session later in the evening, outside of de Bois.
It's important that through these sessions, the industry gets a chance to hear views from outside of the industry as well as inside. So I’m delighted to bring together a senior table of leaders from some of the biggest companies operating in the UK, to really investigate what the events industry means to them,” comments de Bois. “The session is closed but we’ll be sharing the outcomes from this, and the earlier session, with the industry to get a 360 view from the corporate world.”
UK Events Week takes place 29th Feb – 4th March, sessions are now open on the UK Events Week website and event professionals are encouraged to book early of the open sessions and to create their own events as part of the celebratory week.