The only show dedicated to the UK pub industry, PUB16 is returning for a second year on 9 and 10 February at London’s Olympia and will feature two dedicated seminar areas, the PUB16 Theatre and the brand new Recruit – Train – Retain stage, as well as presenting a range of workshops, tasting sessions and networking bars
Three of the UK’s biggest breweries will be taking to the stage of the PUB16 Theatre for day one’s keynote talk, ‘Clash of the Titans’.
Chaired by owner of The Draft House group, Charlie McVeigh, the session will focus on tips for tapping into consumer lifestyle trends to build a brand and what publicans can learn from these brewery behemoths.Charlie will be joined on stage by Gareth Bath, BrewDog’s UK head of sales and Nick Miller, managing director of Meantime Brewing Co for this unmissable insight into what it takes to be the best.
Day two will offer attendees an up to date view of the wider pub industry with a ‘State of the Nation’ discussion chaired by Kate Nicholls, chief executive of ALMR. Along with Brigid Simmonds from the British Beer and Pub Association (BBPA) and Anthony Pender, Chair of the British Institute of Inkeeping (BII) Kate will give an in-depth presentation charting the fortunes of the pub industry, discussing the impact of Conservative party policy, community asset pubs, the living wage and MROs as well as opportunities in 2016.
Owners and operators will be able to learn how they can tap into profits through beer sales with ‘Taking Things Up A Gear With Beer’, hosted by beer sommelier and journalist Sophie Atherton, who is also running her own bar at PUB16. Sophie will be picking the brains of the industry’s brightest beer boffins including Roger Protz, Justin Hawke and Doreen Joy Barber from Five Points Brewing to discuss everything from quality issues and training to upselling and getting the most out of British-brewed ales and lagers.
Also on the menu is a dedicated talk on the increasing need to draw revenue from food sales hosted by founder of Anglian Country Inns, James Nye, with the Seafood Pub Company, Street Food Union and WE ARE Spectacular all on hand to offer their advice; a design and renovation seminar with experts from Concorde BGW, Marstons, RJR Creative and Harrisons Designs; top tips on winning the daytime customer with Paul Charity from Propel, marketing expert Alexandra Bertram from Custard Communications and Paul Hennessy from Sawdays and advice for landlords thinking of breaking away from pubcos and going it alone.
Announcing the seminar schedule Luke Perry, event director of PUB16, says: “We are really excited about this year’s seminar programme and speaker line-up. The programme highlights 2016’s key issues, trends, opportunities and challenges which will be discussed and debated by some of the industry’s most influential figures. We want every pub owner and operator to be able to leave the show with invaluable advice and insight to help grow their business.”
Representing the £22bn UK pub industry, PUB16 is supported by some of the leading organisations in the sector, including the Association of Licenced Multiple Retailers (ALMR), British Institute of Innkeeping (BII), British Beer & Pub Association (BBPA) and the Campaign for Real Ale (CAMRA), along with leading pubco operators Punch Taverns and Enterprise Inns.