This was one of the key talking points at Sundial Group’s Learning and Development Forum held at Highgate House in Northamptonshire this November.
Speakers Rob Davidson, Director at MICE Knowledge, and James Bland, Director at BDRC Continental, lead the forum to discuss designing events for Generation Y and how to get a return on investment.
Rob Davidson’s session focused on Generation Y participants, focusing on what they want to experience at meetings and other business events. More interactivity with each other and with speakers, more immersive and multi-sensory events, shorter and more engaging presentations, and venues that offer natural daylight, outdoor areas and chill-out zones – these are some of the items on Generation Y’s wish-list.
“If we don’t adapt meetings to satisfy the preferences of this generation, they will simply vote with their feet and stay away from business events. By 2025, Generation Y will constitute 75% of the workforce, so we need to start implementing those changes now”.
James Bland provided a brief introduction to one of the leading methodologies for calculating Return on Investment on events; talking through the six stages of the process devised by Jack Phillips and the ROI.
“Proving the value of meetings and events is, on the face of it, a difficult task. However, once you get into the right mind-set, you’ll see that anything can be measured and anything can be quantified. It’s just a case of picking the right tool for the job, and being sensible and realistic in your approach.”
The overnight event was attended by 22 L&D professionals from organisations across the UK. This is the 2nd Learning and Development Forum hosted by Sundial Group, with the first event taking place earlier this year at the group’s Surrey based venue, Barnett Hill. The feedback from delegates has been fantastic with demand for another forum to take place next year.