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Connections Meetings brings new event philosophy to MICE sector

Segways at Conrad Algarve

Global industry leaders forge bonds and nurture relationships through shared experiences

Connections, a division of London-headquartered Travel Weekly Group, has launched Connections Meetings for the global MICE sector. The inaugural event takes place on December 9-12 in Portugal. Delegates begin their experience at the Hilton Doubletree in Lisbon before a private train transfer to the Conrad Algarve.

Connections Meetings brings together an exclusive invite-only group of senior MICE buyers, planners and suppliers from across the global sector. In keeping with the Connections philosophy, the meetings’ programmes are designed to create memorable shared experiences that lead to long-lasting business relationships.

Micaela Giacobbe, founder of Connections and director of commercial events, said: “All events organised under the Connections brand share one common goal: to provide a platform for buyers and sellers to bond with each other by participating in a range of shared activities and experiences.

“The Connections Meetings programme will be focused heavily on learning how to design and deliver the best possible meetings and events. We want our exclusive delegation to leave events equipped to implement change and improve the way they conduct business. And we will be leading by example.”

Alongside founder Giacobbe, a team of experienced MICE experts is driving the Connections Meetings series. Mike van der Vijver, a meeting designer, consultant, and facilitator, with some 25 years’ experience in the meeting industry, is a key figure in the event content development team. Meanwhile sector specialist Christina Petrova’s engagement with the global buyer community ensures the highest caliber buyer delegates are in attendance.

Van der Vijver said: “In line with proper design, we will enquire before the meeting about what our participants would prefer to learn. We will incorporate those outcomes in the programme. We will provide a double focus: on the one hand the helicopter view of how to improve meetings in general, and on the other practical solutions for the typical headaches facing all meeting owners, such as poor speakers. ”

Finally, head of business development for Connections Meetings is the highly experienced David Benitez. He said: “This is the next generation of human-to-human B2B events in the meetings industry. The whole programme is a networking exercise. The one-to-one experiences create strong emotional ties between participants will be exercised throughout the designed programme. From the lunches, the dinners, the group experiences, and learning experiences, everyone will be able to network with their relevant potential business partners.”  

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