The venue recorded a 23.5 per cent growth in Chelsea Health Club Memberships, a 40 per cent increase in non-match day meetings & events, a 19.5 per cent increase in stadium tours, averaged an 11.5 per cent growth in food & beverage revenue across its Marco Grill and Frankie’s Sports Bar & Diner restaurants and saw Millennium and Copthorne hotels climb in average room rate of more than 6.6 per cent.
Across the stadium, the venue catered for an average of 5000 hospitality guests each match day with over 520 hospitality waiters, bar staff and managers on hand to deliver their signature seamless service.
With non-match day business development high on the agenda in the interests of Financial Fair Play, the team at Stamford Bridge secured a 40% increase in overall non-match day events bookings across its 80+ private event spaces which include The Great Hall at 1,400sqm and music venue Under The Bridge. The split of use for Events at Stamford Bridge included a 26% increase in exhibitions – a significant growth sector for the venue.
Simon Hunter, Head of Venue and Brand and Stamford Bridge, commented: ‘The entire team has made a massive contribution to the phenomenal results of last season and the promising year ahead. It’s the dedication of all our team members across all aspects of the club that ensure Stamford Bridge is a successful and sustainable all round, all year destination that underlines our position as one of London’s premier hospitality, leisure and events spaces.’
The winning streak includes a positive start to this season, with a 95 per cent annual hospitality member renewal rate for 2015/16 and all annual hospitality memberships sold out by 4 May, the earliest date recorded. In addition, the club has recorded a 98 per cent annual hospitality occupancy rate, the highest occupancy rate for hospitality recorded at the club.