In it’s first year the venue attracted over 212 new clients from corporate clients utilising its events and conference facilities. Now after just two years, the sporting ground has more than doubled its turnover, exceeding the companies’ targets and expectations with a 50% year-on-year increase.
Hugh Vyvyan Commercial Director at Allianz Park commented: ‘Allianz Park’s conference and events side of the business has been growing rapidly over the past 2 years since establishment. The varied conference facilities portfolio at Allianz Park opens up a new market place and underlines Allianz Park’ status as one of North London’s leading venues.
“Our recent success, gives us a strong grounding for supporting the growth of investment into Allianz Park – Home of Saracens.’
Allianz Park was secured as the venue for the annual BT conference, hosting over 900 delegates, running 5 seminars over five days. The venue also played host to a series of high profile business events such as o2 Touch Tournament and Conference being held in the prestigious venue.
The venue has also seen a 100% increase in private wedding functions, banquets, parties and local community social events, thanks to its multifunctional and adaptable suites, making Allianz Park one of the most sought-after venues for London weddings and celebrations of all sizes and denominations.
The award-winning, sustainable and environmentally friendly venue situated in the heart of North London, was taken over by Saracens in 2013, investment in the redevelopment of the former Barnet Copthallleisure complex. The stadium was completed in 2013, and is now a 10,000 capacity venue providing a world-class sporting ground to Saracens rugby club, as well as high-class facilities for conferences, exhibitions, meetings and social events, serving the local and national business and social community.
Today, Allianz Park boasts a total of 22 ﬂexible function rooms that can cater for an interview for two people, to a reception of 2,000, set within a 26 acre greenfield site. The grounds offer not only beautiful surroundings, but fantastic outdoor facilities, perfectly located to access central London.
The club has aspirations to increase its events facilities as part of a new west stand development in the near future.