It has been estimated that the competition could bring up to £2.5million to the Staffordshire economy, and Keele University is set to be a key host venue, showcasing its range of sports facilities and event spaces set on one campus in more than 600 acres of woodland.
A wide array of sports and activities are set to take place across Staffordshire throughout the four day event and will see Keele University host cricket, hockey, rugby and netball competitions to name just a few, as well as the Great Games Party at its Students’ Union – and the university will even be entering a team of its own.
Marcus Wilson, head of marketing at Keele University, says: “We were already looking forward to taking part in the Corporate Games by hosting several events at Keele University. Now we have also entered a team, everyone’s really getting into the spirit of camaraderie and competition.
“This is a very exciting opportunity for Keele University and for Staffordshire to show what the region can do for businesses nationwide. We pride ourselves on the versatile facilities across the University and at Keele Hall, our on-campus grade II listed conference venue, and with our recent investment in the Keele Management Centre our upgraded accommodation is ready and waiting for the first guests to arrive.”
When announcing Staffordshire as the host of the games, organisers cited the versatility to accommodate the demands of the four day event, as well as venues being large enough to host thousands of competitors from Britain’s businesses. With 2,000 bedrooms on offer, many of the business athletes will also be staying on-site at the University for the duration of the Games.
Doug White, Global Partnership Director at UK Corporate Games, said: “We have been fortunate enough to stage games all around the world in great cities like Moscow, Zagreb and Bilbao and right across the UK, but when you consider the tremendous outdoor facilities at Keele, the massive indoor capacity at Fenton Manor, the impressive facilities at Newcastle College and the beauty of Trentham Gardens, in addition to the central location, we genuinely have confidence that Staffordshire will be a match for any destination.”
Cllr Mark Winnington, Cabinet Member for Economy at Staffordshire County Council explained that people were now starting to get very excited about the Games. Mark said: "We already know what a fantastic place Staffordshire is to live, work and invest in and this is a great way of letting the business world know what we have to offer.
“The recent IRONMAN 70.3 Staffordshire was a huge success and we are confident that the UK Corporate Games can also help to raise the profile of the area as a great place to invest in. For our local businesses it’s also a great opportunity to get the chance to market themselves, meet new contacts, customers, suppliers and have a lot of fun.”