In a co-sponsored collaboration which saw Stamford Bridge backing the rise of women in sport, the Leaders Game Changers event attracted a growing number of influential leaders from Premier League clubs, governing bodies, media, government and other stakeholders in sport - including The British Paralympic Association, England Basketball, DCMS, The BBC, The Football Association, NFL, Sky Sports, the RFU - to the Fulham Road venue to realise the rise and the importance of women in the sporting industry.
At the event, over 280 senior delegates took part in key note sessions from guest speakers including Judy Murray, Captain of the British Fed Cup Team at the Lawn Tennis Association, Carin Koch, Professional Golfer and Captain of the European Solheim Cup Team, Lizzy Yarnold, Professional Athlete and Olympic Gold Medallist and Emma Hayes, Manager, Chelsea FC Ladies. Topics forming the educational content and debate included ‘Harnessing Emotion: How Brands Target and Interact with Women through Sport’ and ‘The 6% Club: Is Inequality on the Playing Field Reinforcing the Glass Ceiling in the Boardroom?’ which addresses the balance between male and female leadership within the FTSE 100.
James Worrall, Leaders CEO, added, “Women have a vital and influential role in the sports industry which our Leaders event, The Game Changers, effectively demonstrates. Our recent research resulted in a whopping 66% of sports fans agreeing they would feel good about a brand knowing they sponsored women in sport, yet with just 3 out of the 100 highest athletes in the world being female, we’ve more work to do, so we’re delighted to have been at Stamford Bridge.”