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Grandstand-Stoneleigh Events to rebrand to the National Agricultural and Exhibition Centre

National Agricultural and Exhibition Centre new logo
Grandstand-Stoneleigh Events, one of the UK’s leading exhibition and event hosts, has announced their rebrand to the National Agricultural and Exhibition Centre (NAEC), Stoneleigh. The rebranding follows a period of expansion for the business and will see the company’s new identity recognised from April 2015.
The rebrand will include a new bespoke website, social media channels, fresh branding, new onsite signage and a clear modern identity. The timing of the rebrand coincides with major new investments taking place surrounding the event spaces at Stoneleigh Park.

NAEC Stoneleigh is one of the most versatile businesses in the UK, located on over 800 acres in Warwickshire, and hosting around 360 events a year. On-site facilities include a 58-bedroom hotel and free parking for over 30,000 cars.  All catering is delivered by the on-site team and in-house marketing support is offered to all event clientele. NAEC Stoneleigh is an extremely successful platform for events spanning numerous industries, many of which are at the top of their sector.  

Grandstand-Stoneleigh Events has been in operation at Stoneleigh Park, Warwickshire for 2 years and has, in that time, rejuvenated the existing exhibition and show calendar. It has been noted in the past that Grandstand-Stoneleigh Events has been assumed to be an event management company, however, the business promotes a versatile and impressive venue, with flexible space, able host a multitude of events. It is this train of thinking that was one of the contributing factors in the decision to rebrand the business.

The National Agricultural and Exhibition Centre, Stoneleigh will now be identified through the use of a clean and redesigned branding. The name change brings together the venue’s heritage and strong connections to the agricultural, events and show sectors. The newly designed logo encompasses a landscape, drawing on the environmental component of the business. Together the new name and logo will provide consistency and ease of identity for clients, potential clients and members of the general public.  

Helena Pettit, managing director of Grandstand-Stoneleigh Events says “Who we are as a business and what we do needs to be reflected and instantly identified in our branding. Amid this rebrand we have taken the opportunity to modernise our look and the way in which, going forward, we will present ourselves in various markets and to our existing, and future, clients”.  

The new strapline adopted by NAEC, Stoneleigh is ‘Plant the seed, Grow your event, Let your event flourish with the NAEC’.  

This strapline is central to the brand and clearly outlines what the NAEC can offer. It draws on the pastoral roots of the company, assuring clients that by bringing their existing or proposed events onsite, they will have the very important foundation on which it can continue to expand.

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