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Over 26,000 visitors flock to two ICHF events at ExCeL, London

The two ICHF Events shows: Stitching, Sewing & Hobbycrafts with Fashion & Embroidery and Cake International – The Sugarcraft, Cake Decorating & Baking Shows enjoyed resounding success over the weekend at ExCeL, London. From 27th – 29th March, the two shows attracted more than 26,000 craft and cake enthusiasts throughout all three days.

Thousands of visitors made the most of over 200 exhibitors, a host of experts including Cake Decorating Expert Mich Turner, Master Chocolatier Will Torrent and internationally renowned Fashion Designer Debbie Wingham. Alongside inspiring demonstrations, workshops and catwalk shows, the atmosphere at ExCeL, London was buzzing. Visitors took the opportunity to stock up on supplies for craft and baking projects while picking up handy tips and knowledge.  

Troy Bennett, joint Managing Director of ICHF Events said “It is always great to be at the ExCeL, we had a fantastic turn out in London with more visitors than last year at our Stitching, Sewing & Hobbycrafts with Fashion & Embroidery show. We are always made to feel so welcome here and seeing Mich Turner and Will Torrent, who opened Cake International, lead the crowds in a rendition of Happy Birthday to celebrate the show’s 21 years was great fun!”  

Valeri Valeriano of Queen of Hearts Couture Cakes said: “This is our fourth year of shows and without Cake International we wouldn’t be here. The show has opened so many opportunities for us with both businesses and consumers.”  

Otis Griffith of Otis Art said: “This is our very first show and we’ve had lots of enquiries from potential customers. We are really happy to be getting enquiries and the show has been busy.”  

Visitors to the Stitching, Sewing & Hobbycrafts with Fashion & Embroidery show were able to enjoy an exquisite collection of genuine on-screen bridal gowns worn by the stars, including: Kate Winslet, Keira Knightley , Joely Richardson and Liz Hurley in the feature Period Drama Weddings, which was on display over the weekend. There was also Dressed to Impress, the exciting collaboration of two incredible French artists, Ollivier Henry and Jean- Noel Lavesvre. Ollivier, an embroiderer, teacher and costume designer and Jean-Noel a painter, sculptor and stage-designer.

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