The conference and events arm of Loughborough University launched its new website in December 2013 providing a portal for each of its venues – Burleigh Court, Holywell Park, Loughborough University Campus and The Link Hotel.
It was designed to give event organisers a wide range of information, including a downloadable booklet which offers advice to help event organisers get the most out of using the first class facilities available.
In January 2015, welcometoimago.com saw a 12% increase in the number of website sessions compared to January 2013 when the old website was still in operation. Of those who have downloaded the e-booklet, almost 40% have gone on to make an enquiry to hold an event.
Emma Boynton, head of sales and marketing at imago comments; “Our new website was specifically designed to boost our online presence and we are really benefiting from this, as demonstrated by the growth in visitors and enquiries. The website makes it easy for event planners to find all the information they need so they can make an informed decision. Whilst not all of the website enquiries will turn into business we are delighted that more people are discovering what imago has to offer and we’re certain this will help us win new business. It’s also a great tool for organisers who have already booked an event at one of our venues. The e-book is part of our commitment to supporting clients, from the initial enquiry through to event delivery.”