The Barbican is already Europe’s largest combined conference and arts venue and the project, which will see Crossrail connect Barbican station and Farringdon directly with Heathrow, as well as Liverpool Street and Moorgate, opens up an even wider variety of business opportunities including growing the market for large-scale association events in the city.
“The prospect of Barbican becoming an even more internationally accessible venue because of Crossrail is an exciting one,” comments Jackie Boughton, Head of Sales at Barbican Business Events. “The route will quite literally be on our doorstep meaning access to Barbican will be so much easier for international delegates travelling to the UK. Part of our business plan is to grow the amount of international business so the opening of Crossrail is something we need to start promoting and take advantage of.
“Although the project isn’t due to be completed until 2018 organisations and associations holding large scale events tend to start planning ahead. We are already marketing ourselves strongly to the international market with a stronger presence at international trade shows showcasing our facilities and highlighting that we are an ideal location in the heart of London. We look forward to bringing in more international business with the completion of Crossrail.”
Crossrail is Europe’s largest construction project, it began in 2009 with over 10,000 people working across 40 construction points at present. The route will give 45 minute access to London for 1.5million people linking key employment, leisure and business districts.
The Barbican’s increasing influence within the conference and meetings industry has already seen it take a record number of enquiries in early 2015 but the promise of the Barbican being at the hub of a new international route traversing London promises to further increase interest in holding events at the venues.