Recommendation rate is over the 90 percent mark – Positive image draws new trade fairs and events to StuttgartMesse Stuttgart and the ICS International Congress Center Stuttgart can expect to enjoy continued popularity among their customers. The latest survey by the Guest Events division showed that companies and institutions that hosted trade fairs, congresses and events in 2014 felt in very good hands in the halls and conference rooms. Approximately 7,500 exhibitors participated in 29 guest events, which recorded 263,500 visitors to the exhibition grounds. All survey respondents agreed that their guests and visitors were satisfied or even very satisfied, with 94% stating that they would book Messe Stuttgart and the ICS again as their venue. The recommendation rate once again reached very satisfying 92 percent.
There are tangible reasons for the high degree of approval. For example, 88% of new customers said they chose Messe Stuttgart for their event because of its excellent traffic links and immediate proximity to an international airport. Nine out of ten event organizers decided to book after viewing the venue because they were impressed by the various ways in which the premises could be used and by the flexible design concept of the rooms. Consulting and customer service also rated highly.
98% of event organizers were satisfied or very satisfied with the customer service before and during their event, which sets high standards for conferences and congresses in Germany in terms of initial contact, offers, planning and implementation.
"We are happy that customers appreciate and acknowledge our top-quality services," says Stefan Lohnert, Division Director Guest Events. "The results show that first-time event organizers and companies at Messe Stuttgart and the ICS are impressed and return. And regular customers stay loyal to us." Stuttgart's image as an event and trade fair venue remains positive and holds tremendous appeal. Many new events are in the pipeline for 2015. In November, for example, the exhibition grounds at the airport will for the first time host the "MASTER AND MORE" exhibition, the only one of its kind in Germany that caters solely to those interested in Master's degrees.
Messe Stuttgart and the ICS regularly conduct customer satisfaction surveys. In 2014, customers once again had the opportunity to give their feedback online. The response rate was 63% – almost 20% higher than in 2013.