auto motor und sport magazine chooses readers’ favourites – festive awards ceremony with over 400 guests of honour at a gala eventYear after year, the automotive industry eagerly awaits the results of the Best Cars reader awards. The choices made by readers of the trade journal ‘auto motor und sport’ are seen as an important indication of how popular makes and models are in the market. On 29 January, the media company Motor Presse Stuttgart invited a who’s who of the automotive industry to the ICS International Congress Center Stuttgart, where it presented the winners for 2015. More than 400 guests took the opportunity to experience this exclusive event live – including managing directors and chief executives of all the German vehicle manufacturers.
“The Best Cars reader awards are one of the largest independent consumer surveys on the subject of automotive vehicles and is highly regarded in the industry”, says Tim Ramms, head of the automotive division at Motor Presse Stuttgart. “This gala event, which we’ve staged for the fifth time at the ICS this year, enjoys special significance.” And for good reason: The large congress hall C1 with stage and gala seating provides an attractive setting, and the organisational and technical media assistance of the experienced event team is highly professional.
This was apparent even in the set-up phase when five dream cars with a total value of around €350,000 were parked in the foyer – ready to be given as prizes to some of the over 110,000 readers who took part in the survey. “Not every event location allows you to present premium vehicles right in the thick of the action – with absolutely no need for a crane or lifting platform”, explains Stefan Lohnert, Division Director Guest Events. He is delighted that Motor Presse Stuttgart, a regular customer of many years, will continue to hold its gala event at the ICS for the next few years.
Extending the contract until 2017 confirms how attractive the transport links, hotel infrastructure and ambience of the ICS are for Germany’s leading industry. “Brands and products can be elaborately showcased here and celebrated in style”, says Lohnert. And 2016 will be a special anniversary as Best Cars comes of ‘Swabian age’ and celebrates its 40th birthday.