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SAFC and Bidvest 3663 showcase

SAFC and Bidvest 3663 showcase
Scores of North East professionals headed to one of the region’s largest sport and hospitality venues this week to get a taste of the best in the catering industry.
Sunderland’s Stadium of Light – in conjunction with leading foodservice provider Bidvest 3663 - hosted a Food Fest showcase evening to give club partners and the region’s top business people the opportunity to see what the venue has to offer and to enjoy samples from a range of top suppliers.


More than 250 people enjoyed a range of foods from companies including King Asia, Delifrance, Seabrooks and Westlers.  

Bidvest 3663 also showcased a range of own brand and branded products served from a range of stalls, along with a selection of the dishes available at the stadium as part of its extensive hospitality offering.  

“The event was a huge success,” said Matt Smith, Assistant Commercial Director at SAFC.  

“It gave suppliers the chance to really showcase their products and our guests were able to also see the range of facilities we have at the stadium.  

“We are delighted that Bidvest 3663 once again agreed to partner with us on what is a really popular event.”  

Terence McMaw, regional marketing controller at Bidvest 3663 said: ‘We were delighted to support this event, which has become a major part of the partnership we have with Sunderland AFC.”  

“Enabling people to try the food we offer first hand is an important part of making it easier for customers to work with us.”  

Sunderland AFC Ladies also attended the evening event to promote their debut season in the FA Women’s Super League 1 after being promoted at the end of the previous season.  

Earlier in the day the suppliers welcomed more than 400 youngsters from schools across Sunderland, who were able to sample the various foods as part of a careers event to introduce them to the world of hospitality and leisure.  

“We also think it is important to support up and coming chefs and to teach young people about the hospitality industry - therefore the careers event earlier in the day was a great opportunity to showcase our offer to this market,” said Terence.

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