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Tourism Investment and Business Forum for Africa set to be held in Madrid

Tourism is increasingly recognized as an important driver of socio-economic development in Africa, a region which has seen tourism demand jump from 26 million international tourists in 2000 to 56 million in 2014. A joint initiative of the UN World Tourism Organization (UNWTO), FITUR, and Casa África (representing the Spanish government), INVESTOUR is a yearly platform promoting business and knowledge exchange between African tourism projects and international partners.

Now in its sixth consecutive year, the Tourism Investment and Business Forum for Africa (INVESTOUR), to be held next week at the International Tourism Fair (FITUR), will bring together a record number of African tourism projects, potential investors and business partners, opening new opportunities for sustainable tourism in the region on January 29, 2015 in Madrid, Spain).

The Forum will be opened by UNWTO Secretary-General, Taleb Rifai, Minister of Industry, Energy and Tourism of Spain, José Manuel Soria, and Director-General of Casa África, Luis Padrón, The Secretary of State for Tourism of Spain, Isabel Borrego Cortés, will close the event.

Debates during INVESTOUR 2015 will focus on investment in human capital and the impact of Africa’s image on foreign direct investment (FDI) in the tourism sector. The Forum will count on the participation of 22 Ministers of Tourism from Africa and the Middle East and experts from the African Development Bank and the International Air Transport Association (IATA) Training and Development Institute, among others.

The Forum includes a business-to-business (B2B) segment, matching representatives of African tourism projects with potential international partners. Last year, the B2B session gathered 134 projects from 32 African countries, which met with 34 companies.

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