Over 200 event professionals kick-started Christmas festivities as they arrived for ISES UK, MPI and SiTE’s seasonal celebration, Mistletoe, at Ministry of Sound last night, 8 December.Teaming up with carefully chosen, exceptional sponsors, Jacqui Partridge, Designer and Producer of the evening and Managing Director of Partridge Events, created a fun-filled experiential and interactive celebration, perfect for networking with like-minded professionals.
Leading talent agency, Contraband, had all the guests talking and tweeting as it opened the show with its LED dancing ballerinas. Other Contraband acts that stole the show included the freestyle roller skaters High Rollaz and YouTube sensation beat boxers Bloxed Beats.
As well as leaving with full stomachs (thanks to delicious festive dishes from Richmond Caterers) and a stash of business cards, guests also took home festive photos from Shoot Systems and the Social Playground. Photographic keepsakes were needed – especially after guests had their faces painted by Glitterbox, posed next to the stunning Bolli Darling models, or took a photo with the LED photo frames.
Many guests could also leave the party claiming to be a Ministry of Sound DJ. Experiential sponsors Stick It On gave guests the opportunity to take over the decks for a 15 minute time slot and play their favourite Christmas songs to the crowd.
Kelly Baker, President of ISES UK, explains; “Last night’s event has been the cherry on the cake (or rather the star on top of the tree!) to a very successful – albeit busy – 12 months for ISES UK. Over the last year, membership numbers has increase by 20% as we’ve continued to enhance engagement through our numerous events and conferences.
“Working with the newly refurbished Ministry of Sound and such a great range of sponsors has allowed us to showcase how truly creative, diverse and exciting the events industry currently is. We always aim to include experiential elements into our events, with this evening being no different, as this is such a growing trend for the industry. After all, Christmas is a time to go all out!”
Throughout the evening, raffle tickets were sold, rewarding guests with luxury prizes including a weekend break in Brussels. By the end of the night, £930 had been raised for designated charities Teenage Cancer Trust and Meetings Industry Needs.
Sponsors for the evening included: Partridge Events, Ministry of Sound, Richmond Caterers, Contraband, LED Factory, Glitterbox, Social Playground, Shoot Systems, Off to Work, One Fine Film, Ref Tech, Indigo Plum, Bolli Darling, Mushroom Lighting, Thorns, Icebox London, TweetWall Pro.