Campaign celebrates £11bn events industry sectorNational Events Month joined IP EXPO Europe today as part of the campaign’s Exhibitions and Experiential week. Exhibition and experiential events have a value of £11bn in Britain’s event sector, and account for over £100bn worth of products sold over the course of the year.
IP EXPO Europe opened today with Tim Berners – Lee, inventor of the World Wide Web, delivering the key note session. The exhibition sector in the UK also offers businesses a strong base for international trade and export, whilst the UK industry attracts over 13 million visitors a year across both consumer and business to business shows.
National Event’s Month understands the benefits of exhibitions and experiential events to not only Britain’s economy, but to its population as well. As a result, #NEMO is promoting the event sector through an exhibitions and experiential themed event week.
The campaign will also showcase some of the amazing exhibitions that take place every day across the UK, including The Showman Show at Newbury Showground; where over 340 exhibitors and 4,500 event professionals are expected to attend.
National Events Month is a celebration of how GREAT Britain’s event industry is, as part of the annual Britain for Events campaign. The promotional month will consist of four event weeks, including the exhibitions and experiential week.
Pictured: Campaign Director for Britain for Events, Alistair Turner, CEO of AEO Chris Skeith, COO of Imago Techmedia Duncan Kirk and Director of Exhibitions and Sales, Dan Thurlow.