The famous Melbourne Loop ‘can’ is one of the most recognisable landmarks of the track and will place the Amigos brand at the heart of motorsport history. By partnering with Donington Park, Amigos has secured its place at one of the most prestigious racing circuits in the UK, gaining access to a wide variety of audiences.
As part of the sponsorship deal, Donington Park’s catering partners will also be supporting the Amigos brand via the various bars, catering outlets and VIP hospitality areas on onsite.
The company behind Amigos, Global Brands, is one of the leading brand developers in spirits, soft drinks and beer categories, with a worldwide reach of recognised products including Amigos Tequila Flavoured Beer, VK, Corky’s, Kick Energy drink and Hooch. The Amigos brand is already one of the sponsors for this season of the Rapid Solicitors Kawasaki superbike team, which has helped raise its profile as the ‘Hero Beer’ amongst motorsport fans.
Simon Green, Marketing Director at Global Brands, said: “Amigos Tequila Flavoured Beer is delighted to be strengthening its motorsport sponsorship by partnering with Donington Park for the next two years. The can on the Melbourne Loop is an iconic feature of the track and it’s fantastic to see it wrapped in Amigos branding, which will been seen by both fans at the track and those watching at home on TV. Donington is one of the most prestigious motorsport venues in the UK and we are looking forward to injecting some Aztec Spirit into every race held at the park.’
Harminder Rai-Mottram, Corporate Partnership Executive at Donington Park, added: “We are thrilled to bring on board yet another long term exciting partner of Donington Park. The Melbourne Loop can has been given an exciting new lease of life and it’s great that we can support our new partners by having the ‘hero beer’ made widely available in our various food and drink outlets at Donington Park. We are all very excited with this new partnership and look forward to working with the Global Brands team over the next 18 months.”