Worth A$20.4 million in estimated economic impact for the New South Wales (NSW) economy, Pro-Health China returns to the harbour city with over 4,000 of its highest-achieving distributors, arriving in seven waves between 18 and 24 September.
The Chinese health and skincare company runs up to three incentive programs every year and has been keen to return to Sydney after a successful, smaller VIP incentive in 2009. This is the first time that Pro-Health has held its annual conference outside of Asia.
“Sydney shines as an inspiring destination for companies to motivate and reward their top salespeople,” said Lyn Lewis-Smith, CEO of Business Events Sydney (BESydney).
“Sydney’s appeal runs deeper than its icons. Our repeat business is testament to the city’s ability to deliver an unmatched delegate experience, tangible returns and expert event management.
“At BESydney, we take the time to understand our clients and their objectives. Our connections and support across the city mean our clients know that Sydney will deliver on its promises, often making the impossible, possible. I believe this makes all the difference,” added Ms Lewis-Smith.
Pro-Health China’s delegates will embark on a busy program whilst in Sydney. Highlights include a Corporate Social Responsibility walk in the iconic Blue Mountains; a team-building session on the golden shoreline of Bondi Beach; exploring the world’s largest natural harbour on two cruise ships; and a gala dinner at entertainment precinct Luna Park, with views of the Harbour Bridge and Opera House.
Pro-Health China’s annual conference comes in a busy year for Sydney, which has experienced a steady flow of Asian corporate business events. During 2014, Sydney will welcome a total of 28 incentive events from Asia, attracting 60,328 delegate days and generating an economic impact of $60.2 million for the State. With the short-lead nature of this market, the bureau is expecting this number to rise by year’s end.
"Sydney’s hotels, event venues and attractions are focused on being ‘China ready’ for business events,” said Ms Lewis-Smith. “The city is able to offer an exceptional experience for Asian delegates, where their needs and expectations are catered for, and in most cases, exceeded.
“Providing Chinese language attendants in the hotels, shops and event spaces, and educating staff on the expectations of Asian delegates, are just some of the standard offerings that are enhancing the crucial delegate experience.”
Over the past 16 years, BridgeClimb has welcomed over three million climbers from over 130 countries. Todd Coates, CEO of BridgeClimb Sydney, said, “In 2012, we introduced a daily Mandarin Climb led by Mandarin speaking Climb Leaders, offering Chinese visitors the opportunity to experience one of Australia’s iconic attractions in their native language.”
To complement this customised Chinese product, BridgeClimb has also launched bridgeclimb.cn, accepts China Union Pay and engages with prospective Chinese climbers via a variety of Chinese social channels including Weibo, WeChat and YouKu.
September also marks less than six months before Sydney will welcome two major international sporting events - the AFC Asian Cup and the ICC Cricket World Cup.
In final draw for the AFC Asian Cup 2015, which will take place in January next year, Sydney will host the finals series, as well as a number of qualifying games. And, in February, the harbour city will welcome the world’s cricket elite for the ICC Cricket World Cup 2015.
One-off highlight events are supported by a healthy annual calendar of major sporting, cultural and creative events that take place year round. The major event calendar is a huge drawcard for international conferences and incentives of all sizes and includes annual favourites such as Vivid Sydney, the Southern Hemisphere’s largest festival of music, light and ideas; Sculpture by the Sea at Bondi Beach; Good Food Month; and the largest lunar New Year celebration outside of Asia.
“As Australia’s major event capital, you won’t find a more comprehensive program of sporting, cultural and creative events than Sydney for a truly outstanding delegate experience,” said Ms Lewis-Smith.
“Sydney has been voted the world’s best festival and events city for the fourth consecutive year – and for good reason! There is always something happening in Sydney and beyond, and the State’s major event calendar provides a plethora of authentic experiences, at little or no cost.”