The campaign ‘Smart People get to the party first’ saw a series of surprise shoots across London’s key commuter destinations, with glamorous “Smart” partygoers mingling amongst unsuspecting commuters. The campaign was conceived to encourage corporate and private event planners to book their seasonal festivities ahead of the game. Images from the shoot show commuters’ reactions to a crowd of partygoers as they ‘get to the party first’ and have already been spread through social media channels.
The ‘Smart People get to the party first’ campaign also offers Twitter followers the chance to win a table at one of this year’s Smart Christmas Parties in London, Manchester or St. Albans. Twitter followers are encouraged to upload images of themselves in their party outfits using the hashtag #MySmartSelfie.
Smart Christmas Parties is recognised as one of the UK’s preeminent Christmas event providers and hosts over 65,000 guests annually at four key sites in London, St Albans and Manchester. With prices from just £39 per person, Smart Christmas Parties’ packages are renowned for providing exceptional production; extravagant sets, world class entertainers and exceptional food. So much so that last year they were named “Best Christmas Party Package 2013” with a further two parties shortlisted for this year’s upcoming awards.
This festive season, Smart’s Christmas party venues will be transformed into an opulent festive Masquerade Ball at Battersea Evolution in Battersea Park; a secret 1920’s Speakeasy at Troxy, East London; glitz and glamour inspired by Las Vegas at EventCity, Manchester, and a ski-resort inspired ‘Christmas in Colorado’ at Willows Farm, St Albans.