Honouring the destination’s ambitious growth plans, John Longworth, Director General of the British Chambers of Commerce, praised those driving forward the £250million Heart of Telford Southwater development including Meet Telford and Shropshire, the official convention bureau for the region, who form part of the growth strategy to position Telford as a leading convention destination.
Hosted by Shropshire Chamber of Commerce, the tour showcased the region’s thriving business economy and the commitment to investment and development in Telford. The new flagship Convention Quarter within the development received particular adulation from the Director General, who recognised the massive benefits the events and tourism sector generates for the UK economy.
Reflecting on his visit, John Longworth said: “There is no better time for investment, and initiatives like the new Heart of Telford development show a firm commitment to supporting the conference and events market now and in the years ahead. Many in the large cities have a ‘Disney’ view of counties like Shropshire, but the skills, expertise – and now facilities – are in place to help it become a true leader in the business tourism world.”
Sarah Bird, Business Tourism Manager at Meet Telford & Shropshire, explained: “We’re absolutely delighted with the commendation such a respected figurehead in the business world gave Telford’s business tourism, not only recognising its investment, but also citing it as a thriving convention hub and leading conference and events destination nationally.
“The ongoing investment illustrates our continued commitment to excellence, ensuring that we can really stand out with a distinctive, high quality and competitive offer for our customers, as well as generating millions of pound in business tourism to support the growth of our local economy and communities. And business is booming off the back of the development already with the destination seeing a peak in large-scale events, exhibitions and association conventions choosing Telford and Shropshire. ”