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Africa Fashion Week arrives at Olympia London

Models wearing the latest Africa inspired fashions, will be sashaying down the runways at Olympia West for Africa Fashion Week London (AFWL) this week. The exciting three day show combining catwalk shows and fashion exhibitions from designers inspired by African fashion takes place in its new home, Olympia West from this Friday 8 to Saturday 9 August.

AFWL is a growing brand that aims to capitalise on its success by strategic choice of venue and a bold new market positioning. With numbers growing from 4,000 visitors when the show launched in 2011 at Gibson Hall to 20,000 visitors in 2012 at New Spitalfields, organisers are seeking to consolidate success and strengthen perception of the show amongst a wider audience.

Ronke Ademiluyi, the show’s founder, said: “Africa Fashion Week London was born out of a passion and desire for change, to provide a much needed platform for emerging and established designers to showcase African inspired fashion to the world. We’ve chosen Olympia London as the venue for 2014 because we think it has the prestige and the location to attract the right audience for our brand vision; including influential fashion buyers, writers and trend commentators.”

The show will offer catwalk shows from leading edge designers and boutique stalls filled with affordable African fashion. Top designers showcasing collections on the catwalk include British designer, Ade Bakare from Nigeria and Adama Paris from Senegal. A new name to watch is emerging designer, Tsholo from Botswana, gaining a following for her non-conformist fashion approach. Other catwalk shows will feature designers such as Sylvia Owuri (Uganda), Vaishali Morjaria (Kenya) and Pear (Thailand). Shows take place in the afternoon and evening on Friday 8 and Saturday 9 August.

A new addition for 2014 is the AFWL Market Place, featuring African and African inspired designers working in the UK. Held within the AFWL 2014 Exhibition, it provides showcasing space for over 50 designers and brands.

Anna Golden, Commercial Director for Olympia London, said: “We’re delighted to welcome Africa Fashion Week to Olympia West. It’s our most stylish and contemporary space and the perfect ‘blank canvas’ for a fashion show. It gives AFWL the opportunity to grow in future because of Olympia West’s links to Olympia Grand and Olympia Central. We look forward to hosting this innovative and pioneering show and to encouraging its longevity within the venue.”

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